Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
Buggy on down
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
Buggy on down
We all love the success stories, but it’s good to look at the flipside of the coin too: the failures. Mike Booker’s story about the Mountain Buggy company is actually a story about success soured, and it’s a worthwhile read for entrepreneurs. How did a perfect storm of circumstances kill off a company with a great product and destined for greatness? Read more in Idealog #21, or on our website.
Doom de doom doom
Destroyed jobs, bankrupt businesses and vapourised wealth kind of suck as concepts during a recession, but innovating your way out of it doesn’t. The inaugural Social Innovation Camp kicked off last weekend in Wellington, and Peter Griffin from the Science Media Centre was there blogging for us.
As mentioned before, the three best concepts will be done up at a bigger SI Camp in July this year, and will go up on the web. Follow it on Meetup and read more here.
Sartorial hacking
Lilypad Arduino sounds like a Filipina superstar, but it’s actually used to make shirts squeal. Or to make cycle jackets activate flashing lights when the sun goes down.
Somehow or other, Dr Leah Buechley ties up Lilypad Arduino with democratisation and empowerment. We sent Simon Young to the Co-Lab’s Creating Technologies conference to make sense of it all. Read his blog.
Plus, here’s an Idealog TV episode in which Simon talks to Dr Buechley.
Everything has a website now
Book launch 2.0 indeed. Awesome. (Via Dennis Cass)
Paper cuts
Once upon a time, it was quite in order for journalists to thump managers and their ilk just to vent. There were unions! You just didn’t tell people that from tomorrow, they’d be on a quarter less salary. Now however, only cartoonists get to protest, like Dan Wasserman of the Boston Globe did recently, when faced with a 23% pay hackenslash.
Sensible Super City
Yes, a single Auckland is necessary—it only takes a short commute across town on the disjointed public transport system to convince you of that. Now’s the time, though, to decide how it should be done because once the amalgamation sets in, it’ll be too late.
Hamish Keith, who needs no further introduction, has thought about the Super City and how it could have its constituent parts joined up into a successful and simple whole. He will submit to the Parliamentary select committee on the local government (Auckland Council) bill, and you can read about here and add your name to the submission if you agree with it. Simple.
Please explain, stat
After Last Season seems to have it all. Like, err, medical students. A film with medical students must cool, right? It’s a film, isn’t it? Or a viral medical student clip or something? (Via Real Groove)
Job of the Week
Interactive Senior Creative (P0509)
Digital Arm of Advertising Agency • Wide Variety of Clients • Superb Role
Our client is part of an international agency network and has a vast array of clients.
They are looking for a hot senior creative, who along with having great concepting ability has and is a hands on designer.
This role will work very closely with the Creative Director, nutting out creative concepts and then delivering outstanding work.
For this role you will have experience in a similar senior interactive role, be ready to step up to the mark and really show what you are made of. If you have won awards for your creativity, then that will be seen as a bonus although not a requirement—as you work will speak for itself.
This is a leadership role, you will have a number of direct reports and be able to share you knowledge and assist in their growth and development.
If you feel this is the right next step for you, please send your details to Louise Lawton at Portfolio Recruitment on 09 379-9303, or apply on our website.
For the price of a cuppa
You could get to keep the excellent The Big Idea site. The creative community built a new website this year, with some good tools to go with it. But it’s now about twenty grand in debt due to cost overruns, and needs your help to clear it before July 1.
Beans means
Clearly, the Heinz desktop USB microwave is wasted on baked beans. It has that Prime Hacking Target feel about it. What else could it be used for? (Note: any suggestions featuring small animals will see correspondents reported to ALF, PETA and SPCA with all haste.)
Bawdy Bud
Anheuser-Busch is a brave company. Not content with making its beer even more offensively bland, it’s happy to associate Bud Light (wasn’t the original light enough?) with porn-purchasing pillocks and awkward embarrassment comedy.
Unpedestrian
Inspired by McCahon, Frizzell and the Phantom, Dean Proudfoot appears to have the national narrative down pat, and is now pursuing a career as an artist as well as an illustrator.
See his work at the Smyth Gallery, 41 Jervois Road, St Mary’s Bay, from next Thursday.
And if his work looks familiar, it’s because we’re fans at Idealog too.
Quote of the week
“The big danger for New Zealand manufacturing isn’t India or China; it’s taking our eyes off innovation and skills.”
—Phil O’Reilly of Business New Zealand thinks Made in NZ has a bright future, provided we don’t get lazy.
More at Idealog online
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
Juha Saarinen
Ideologue, Weekly
{Brand Cambo} Previous
Next {The giver}
Previously in Idealog Weekly …
October 30, 2009: Man of the moment
October 23, 2009: By the numbers
October 16, 2009: Pavlova principles
October 9, 2009: The secret of the songbook
October 2, 2009: Free and easy
September 25, 2009: What the world wants
September 18, 2009: A slice of the pie
September 11, 2009: Walking man
September 6, 2009: A calmer kind of business
August 28, 2009: We have issues
August 21, 2009: Mincing about in waistcoats
August 14, 2009: Wired on pop culture
August 7, 2009: Trust is not a commodity
July 31, 2009: Fuzzy logic
July 24, 2009: Game of life
July 17, 2009: Grape expectations
July 10, 2009: Blade runners
July 3, 2009: Free: another word for nothing left to lose
June 26, 2009: Poorly pleased
June 19, 2009: The giver
June 12, 2009: Buggy on down
June 5, 2009: Brand Cambo
May 29, 2009: When the going gets tough, go proactive
May 22, 2009: Bayerische Wasserstoffmotorenwerke
May 15, 2009: Rugger blogger
May 8, 2009: Get on our cloud
May 1, 2009: Easy Tiger
April 24, 2009: Tiki tacky
April 17, 2009: The not-so-great indoors
April 3, 2009: A site for sore eyes
March 27, 2009: Dual control
March 20, 2009: Worth their Alt
March 13, 2009: Biofuels or bio-fools?
March 6, 2009: It's electrifying
February 27, 2009: Experience-rich and theory-poor
February 20, 2009: It's a hundred-and-fourteen-pager
February 13, 2009: Own your mistakes
February 5, 2009: Rules—made to be broken
January 30, 2009: Money: that's what I want
December 5, 2008: Framed by the thousands
November 28, 2008: Spank-branding novelty next week
November 21, 2008: In the Loop
November 14, 2008: Your good health
November 7, 2008: Misfits of science
October 31, 2008: No absence of colour
October 24, 2008: Plain-speaking Peri
October 17, 2008: Rebels with a cause
October 10, 2008: Seoulipsism
October 3, 2008: Fall seven times and stand up eight
September 26, 2008: Don't label us
September 19, 2008: Bloody Graham
September 19, 2008: Dream proposition
September 5, 2008: Taxi!!!
August 29, 2008: Up-Skilling on Idealog TV
August 22, 2008: 144 pages of pure pleasure, plus politics
August 15, 2008: Wash down that Lovemark with a Steinie
August 8, 2008: Strange journey
August 1, 2008: SMElly and happy
July 25, 2008: What a dive
July 18, 2008: Softly and woolly does it
July 11, 2008: The saviour from Timaru
July 4, 2008: Last laugh
June 27, 2008: King Kev
June 20, 2008: Slow ART
June 13, 2008: Killing two birds with methane
June 6, 2008: A combine harvester
May 30, 2008: Gold paint
May 23, 2008: Rock, out
May 16, 2008: Goodwill hunting
May 9, 2008: No wine jokes please
May 2, 2008: Who's bad?
April 24, 2008: Succession success
April 18, 2008: Out now or thereabouts
April 11, 2008: Paint by numbers
April 4, 2008: Reincarnated good
March 28, 2008: Making it
March 20, 2008: Knock three times
March 14, 2008: The customer is always tight
March 7, 2008: Beautiful words
February 28, 2008: Goodnight, I'm off to work
February 22, 2008: The art issue
February 15, 2008: Straight to the top
February 8, 2008: H for hot
December 13, 2007: Nothing in common? Perfect
December 6, 2007: Who needs a beer?
November 30, 2007: Dirty secret goes public
November 23, 2007: Don't speak
November 16, 2007: Worthy work (and free beer)
November 2, 2007: East meets best
October 25, 2007: Raid the fridge
October 19, 2007: Looking good
October 13, 2007: Can't miss it
October 5, 2007: Fresh meat delivery
September 28, 2007: If the walls had eyes
September 21, 2007: Phoenix rising
September 15, 2007: Can we fix it? Yes we can
September 6, 2007: Feats of social engineering
August 31, 2007: Doesn't bite
August 24, 2007: Telling us where to go
August 16, 2007: Tomorrow time
August 10, 2007: Going West
August 3, 2007: How to ... be your business
July 27, 2007: Freaky food
July 20, 2007: Meet the neighbours
July 12, 2007: Free Hollie
July 6, 2007: Green queen
June 29, 2007: The truth about youth
June 21, 2007: Walk this way
June 14, 2007: Times ten
June 7, 2007: The ape woman needs a label
June 1, 2007: Impossible is something
May 25, 2007: Yeah, we're still here
May 11, 2007: Trophy time
May 3, 2007: Friends with the band
April 23, 2007: Why worry?
April 19, 2007: Done by the big jobs
April 12, 2007: A rockin' good read
April 5, 2007: No fear
March 29, 2007: Out to pasture
March 22, 2007: Hip-hop and The Human Touch
March 15, 2007: Crazy Frog and Billy T
March 10, 2007: The Benadryl edition
March 1, 2007: We can be Xero
February 22, 2007: Back on board
December 15, 2006: Free beer
December 8, 2006: December 8, 2006
December 1, 2006: December 1, 2006
November 24, 2006: November 24, 2006
November 16, 2006: November 16, 2006
November 9, 2006: November 9, 2006
November 3, 2006: November 3, 2006
October 26, 2006: October 26, 2006
October 19, 2006: October 19, 2006
October 12, 2006: October 12, 2006
October 6, 2006: October 6, 2006
September 28, 2006: September 28, 2006
September 21, 2006: September 21, 2006
September 14, 2006: September 14, 2006
September 7, 2006: September 7, 2006
August 31, 2006: August 31, 2006
August 24, 2006: August 24, 2006
August 17, 2006: August 17, 2006
August 11, 2006: August 11, 2006
August 3, 2006: August 3, 2006
July 27, 2006: July 27, 2006
July 21, 2006: July 21, 2006
July 13, 2006: July 13, 2006
July 6, 2006: July 6, 2006
June 29, 2006: June 29, 2006
June 22, 2006: June 22, 2006
June 15, 2006: June 15, 2006
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Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
Tweeted
- Fetching tweets …
Overheard
- steer seo on Bigger, faster, more productive:
It's got to be good for online retailers selling to the US. They will be able to offer a better multi-media experience. - Mark on Bigger, faster, more productive:
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! … - Margaret Holmes on NZ Institute thumbs down Key's agenda:
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing. - Tim Marshall on Smile, you’re in New Zealistan:
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr … - Peter McL on New note:
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout … - Phil Wollerman on Smile, you’re in New Zealistan:
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co …
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Rock Research
Rock Research, New Zealand's online research specalists - More in the Idealog Directory
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