Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
Brand Cambo
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
Brand Cambo
Everyone took notice of Michael Campbell when the Kiwi golfer beat the world’s best in the US Open and netted US$1.2 million in prize money—including sponsors, looking to attach themselves to brand Campbell. But just what is brand Campbell? “At first, I didn’t even know what a brand meant,” Cambo tells Andy Kenworthy in the current Idealog. So sports branding consultant Hamish Reid was called in to teach Campbell about branding and the brands about Michael Campbell.
Of course, branding a person is very different to branding a product or a company. Andy finds out how the process works for Campbell, and Lauren Bartlett finds how Amazing Race face Phil Keoghan wields his celebrity clout. Read more in Idealog #21, or on our website.
Singing shirts
AUT’s Co-Lab creative technologies lab has snared Dr Leah Buechley from MIT for some sartorially electronic workshops. Buechley has developed technology that allows fabric to react to stimuli such as light, sound and touch and is holding workshops in Auckland to show how it’s done. Think LilyPad Arduino, conductive thread, LEDs, sensors, speakers and more, and you’ll get the picture.
Buechley kicked off AUT’s Creating Technologies Conference today with additional talks by Ponoko’s Derek Elley and associate professor Charles Walker. Read more at the Co-Lab website.
Idealog contributor Simon Young attended Buechley’s workshop this morning and is writing it up today on the Idealog blog. Keep an eye open for an update on Idealog TV, too.
To be is to Beatle
No, you still can’t buy The Beatles on iTunes but soon you’ll be able to be a Beatle, when The Beatles: Rock Band is released. We Ideologues would never dream of masquerading as Liverpool’s finest, but we’re huge fans of the beautiful trailer for the game. Check it out at the official website.
But first, the Worst …
At Idealog, we spend our days ferreting out the newest, coolest, cleverest, kick-assingest things that Kiwis are up to, and there’s never a shortage. But now we realise the errors of our ways: the real story is in the worst. Meet Worst magazine, an ingenious online rag that reveals the worst of everything: the worst music, the worst shopping, the worst art, the worst camel … you get the idea.
Could it get any worse? Too right—they’re now looking for submissions for issue 2.
A series of YouTubes
Visit the home page of US advertising agency Boone Oakley and you’re immediately redirected to YouTube. Nice idea, nice work, shame about poor Billy.
Death or rebirth of a brand
General Motors has a bunch of iconic brands in its automotive stable, the result of buying smaller carmakers. It did so perhaps because it couldn’t innovate itself, and it’ll be interesting to see what becomes of famous makes such as Saab that pioneered many cool car design features.
The symbol of American wasteful opulence, Hummer, maker of gas-guzzling urban assault vehicles for the tackier-than-thou crowd, has already been sold to Sichuan Tengzhong Heavy Industrial Machinery in China for what’s thought to be much less than the US$500 million that GM valued the brand.
If the Chinese simply carry on producing monster trucks like to the American ones, the Hummer purchase will be a waste of their money. The target market won’t touch Chinese-made Hummers. But, imagine if they were to remake the brand and produce a vehicle with a real emphasis on sports and utility instead of being flabby and obscene? That could be quite a coup.
Outbreak of Salmonella Dub
Auckland’s hip Quadrant Hotel has extended its arms to the local music scene by adding its own exclusively mixed CD from perennial New Zealand fave act, Salmonella Dub.
In a beautiful piece of Kiwi-centric marketing, The Quadrant’s Salmonella Dub Selection will be available exclusively through The Quadrant Hotel. It’s offered to hotel guests and can be purchased online at from June 15.
Job of the Week
Flash Developer (P0506)
Great Location / Great Team • Variety of Projects • Creative Agency
Our client is looking for an intermediate to senior Flash Developer to join their expanding digital team.
You will be at least 3 to 4 years agency/commercially experienced and know Actionscript like the back of your hand. Experience in Flex would also be a bonus along with PHP, HTML, CSS.
This role will offer you the opportunity to also upskill yourself and learn new areas or develop your skills in motion graphics, Eyeblaster and 3D Flash.
The key to this role is that you will have the passion and drive to push creative boundaries and deliver your best work on each project.
If you feel this is the right next step for you, please send your details to Louise Lawton at Portfolio Recruitment on 09 379-9303, or apply on our website.
Innovate through recession
The first Social Innovation Camp kicks off tomorrow in Wellington, bringing together a mix of social entrepreneurs, web developers, business specialists and creatives to propose and vote on three top ideas to innovate out of recession.
This is in preparation for the full weekend SI Camp later in the year that will develop the three ideas into full working web prototypes. If you want to attend, SI Camp is held from 2pm to 6pm at Deloitte House, 10 Brandon Street, Wellington. RSVP here. Auckland will host the second SI Camp on August 1.
If you can’t go, keep an eye on the Idealog blog. Peter Griffin will be liveblogging the camp as events unfold. We look forward to some surprises.
A message from Neil Finn
“For a number of years now I have been an enthusiastic supporter of Ray Avery and Medicine Mondiale and the remarkable work he does using science to make a difference in the developing world. His passion, ingenuity and determination are inspiring.
“On June 24 at a Black Tie dinner at Auckland Museum, I will give a private performance to raise funds for Medicine Mondiale and would like to invite you to take a table or some tickets and join us. For me it is a way of acknowledging the importance of Ray's work, his global view and the millions of lives Medicine Mondiale positively impacts on.
“Buy tickets online or call our team and all arrangements can be made.”
If you’re not familiar with Ray’s work, check out our back issues and Idealog TV. We’re with Finn on this one.
Keeping your shirt on
Well done Luke Hedley from Auckland who took away the start-up package worth $10,000 with his entry t-shirtopedia, for the AS Colour Little Help competition.
The judges thought Luke's entry combined simple graphics and quirky humour, ’taking facts to the street‘ with the unique concept of placing encyclopedia descriptions on t-shirts in limited print runs. A run of Luke's t-shirtopedia tees have already been printed in an first edition of 150 hand-numbered ones.
All designs in the Little Help project will be showcased on their website that will also provide an online community for t-shirt designers in New Zealand and Australia. Check it out.
Quote of the week
“New Zealanders, as soon as they leave the shores, inherently become ambassadors for the country and New Zealand products. So I only feel I’m doing my bit. I just happen to have access to a lot of media. I’m happy to use that profile to support brands I really believe in.”
—Phil Keoghan on the upside of celebrity
More at Idealog online
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
Juha Saarinen
Ideologue, Weekly
{When the going gets tough, go proactive} Previous
Next {Buggy on down}
Previously in Idealog Weekly …
October 30, 2009: Man of the moment
October 23, 2009: By the numbers
October 16, 2009: Pavlova principles
October 9, 2009: The secret of the songbook
October 2, 2009: Free and easy
September 25, 2009: What the world wants
September 18, 2009: A slice of the pie
September 11, 2009: Walking man
September 6, 2009: A calmer kind of business
August 28, 2009: We have issues
August 21, 2009: Mincing about in waistcoats
August 14, 2009: Wired on pop culture
August 7, 2009: Trust is not a commodity
July 31, 2009: Fuzzy logic
July 24, 2009: Game of life
July 17, 2009: Grape expectations
July 10, 2009: Blade runners
July 3, 2009: Free: another word for nothing left to lose
June 26, 2009: Poorly pleased
June 19, 2009: The giver
June 12, 2009: Buggy on down
June 5, 2009: Brand Cambo
May 29, 2009: When the going gets tough, go proactive
May 22, 2009: Bayerische Wasserstoffmotorenwerke
May 15, 2009: Rugger blogger
May 8, 2009: Get on our cloud
May 1, 2009: Easy Tiger
April 24, 2009: Tiki tacky
April 17, 2009: The not-so-great indoors
April 3, 2009: A site for sore eyes
March 27, 2009: Dual control
March 20, 2009: Worth their Alt
March 13, 2009: Biofuels or bio-fools?
March 6, 2009: It's electrifying
February 27, 2009: Experience-rich and theory-poor
February 20, 2009: It's a hundred-and-fourteen-pager
February 13, 2009: Own your mistakes
February 5, 2009: Rules—made to be broken
January 30, 2009: Money: that's what I want
December 5, 2008: Framed by the thousands
November 28, 2008: Spank-branding novelty next week
November 21, 2008: In the Loop
November 14, 2008: Your good health
November 7, 2008: Misfits of science
October 31, 2008: No absence of colour
October 24, 2008: Plain-speaking Peri
October 17, 2008: Rebels with a cause
October 10, 2008: Seoulipsism
October 3, 2008: Fall seven times and stand up eight
September 26, 2008: Don't label us
September 19, 2008: Bloody Graham
September 19, 2008: Dream proposition
September 5, 2008: Taxi!!!
August 29, 2008: Up-Skilling on Idealog TV
August 22, 2008: 144 pages of pure pleasure, plus politics
August 15, 2008: Wash down that Lovemark with a Steinie
August 8, 2008: Strange journey
August 1, 2008: SMElly and happy
July 25, 2008: What a dive
July 18, 2008: Softly and woolly does it
July 11, 2008: The saviour from Timaru
July 4, 2008: Last laugh
June 27, 2008: King Kev
June 20, 2008: Slow ART
June 13, 2008: Killing two birds with methane
June 6, 2008: A combine harvester
May 30, 2008: Gold paint
May 23, 2008: Rock, out
May 16, 2008: Goodwill hunting
May 9, 2008: No wine jokes please
May 2, 2008: Who's bad?
April 24, 2008: Succession success
April 18, 2008: Out now or thereabouts
April 11, 2008: Paint by numbers
April 4, 2008: Reincarnated good
March 28, 2008: Making it
March 20, 2008: Knock three times
March 14, 2008: The customer is always tight
March 7, 2008: Beautiful words
February 28, 2008: Goodnight, I'm off to work
February 22, 2008: The art issue
February 15, 2008: Straight to the top
February 8, 2008: H for hot
December 13, 2007: Nothing in common? Perfect
December 6, 2007: Who needs a beer?
November 30, 2007: Dirty secret goes public
November 23, 2007: Don't speak
November 16, 2007: Worthy work (and free beer)
November 2, 2007: East meets best
October 25, 2007: Raid the fridge
October 19, 2007: Looking good
October 13, 2007: Can't miss it
October 5, 2007: Fresh meat delivery
September 28, 2007: If the walls had eyes
September 21, 2007: Phoenix rising
September 15, 2007: Can we fix it? Yes we can
September 6, 2007: Feats of social engineering
August 31, 2007: Doesn't bite
August 24, 2007: Telling us where to go
August 16, 2007: Tomorrow time
August 10, 2007: Going West
August 3, 2007: How to ... be your business
July 27, 2007: Freaky food
July 20, 2007: Meet the neighbours
July 12, 2007: Free Hollie
July 6, 2007: Green queen
June 29, 2007: The truth about youth
June 21, 2007: Walk this way
June 14, 2007: Times ten
June 7, 2007: The ape woman needs a label
June 1, 2007: Impossible is something
May 25, 2007: Yeah, we're still here
May 11, 2007: Trophy time
May 3, 2007: Friends with the band
April 23, 2007: Why worry?
April 19, 2007: Done by the big jobs
April 12, 2007: A rockin' good read
April 5, 2007: No fear
March 29, 2007: Out to pasture
March 22, 2007: Hip-hop and The Human Touch
March 15, 2007: Crazy Frog and Billy T
March 10, 2007: The Benadryl edition
March 1, 2007: We can be Xero
February 22, 2007: Back on board
December 15, 2006: Free beer
December 8, 2006: December 8, 2006
December 1, 2006: December 1, 2006
November 24, 2006: November 24, 2006
November 16, 2006: November 16, 2006
November 9, 2006: November 9, 2006
November 3, 2006: November 3, 2006
October 26, 2006: October 26, 2006
October 19, 2006: October 19, 2006
October 12, 2006: October 12, 2006
October 6, 2006: October 6, 2006
September 28, 2006: September 28, 2006
September 21, 2006: September 21, 2006
September 14, 2006: September 14, 2006
September 7, 2006: September 7, 2006
August 31, 2006: August 31, 2006
August 24, 2006: August 24, 2006
August 17, 2006: August 17, 2006
August 11, 2006: August 11, 2006
August 3, 2006: August 3, 2006
July 27, 2006: July 27, 2006
July 21, 2006: July 21, 2006
July 13, 2006: July 13, 2006
July 6, 2006: July 6, 2006
June 29, 2006: June 29, 2006
June 22, 2006: June 22, 2006
June 15, 2006: June 15, 2006
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Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
Tweeted
- Fetching tweets …
Overheard
- Mark on Bigger, faster, more productive:
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! … - Margaret Holmes on NZ Institute thumbs down Key's agenda:
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing. - Tim Marshall on Smile, you’re in New Zealistan:
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr … - Peter McL on New note:
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout … - Phil Wollerman on Smile, you’re in New Zealistan:
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co … - Anon on Smile, you’re in New Zealistan:
The answer lies in a) increasing the returns to capital and b) decreasing the cost of capital. To do a) we need to reduce corporate and income taxes and replace them with land, resource, pollution and infrastructure char …
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