Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
Bayerische Wasserstoffmotorenwerke
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
Bayerische Wasserstoffmotorenwerke
Possibly the biggest problem with internal combustion engines and oil-based fuels is that they work too well. A litre of petrol goes a long way, and diesel even further. For instance, BMW’s Hydrogen 7 uses 14 litres per 100km of petrol, but up to 60 litres of the clean-burning hydrogen. Ethanol is easy to make, but creates lots of smog-inducing ozone at ground level.
Electric then? Clean, green and efficient, that’s the electric car for you. But Dr Jonathan Leaver of Unitec’s Department of Engineering begs to differ on the practicality of electrically propelled vehicles; read our roundup of hydrogen v electric and find out why.
Lauren take a bow
Our very own Lauren Bartlett got her just desserts at the Qantas Media Awards last week, taking out the Junior Magazine Feature Writer 2009 Award.
What does it take a snag a Qantas? Lauren’s winning work from last year includes a look at the New Zealanders creating born-again-ware and a new generation of entrepreneurial Kiwi scientists. Congratulations, Lauren!
Oh no, bro
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The New Zealand Entrepreneurial Summit this week saw some great ideas—so why was the most-loved idea the most misguided? Vincent Heeringa ponders the result on the Idealog blog. Let us know if you (dis)agree.
Today and over the weekend we’ll be at the inspiring X|Media|Lab shindig at Auckland’s Hilton, where Kiwis with creative ideas are being coached by local and visiting mentors—and some of them even have money to fund our startups. Some of these ideas are deserving, so we hope they meet their (financial) makers. We’ll be blogging XML live on our website and at Idealog TV, so tune in.
Getting the message across
The function of a bridge is to allow people to cross obstacles that would otherwise be difficult or impossible to negotiate. That is the purpose of the Auckland Harbour Bridge as well, but it’s limited to motorised vehicles only, making it a barrier to cyclists and pedestrians.
There’s a lively debate on whether or not this is fair enough, but it’s such a short distance and Auckland weather’s generally great, so … it just feels right to have a bridge traversable by means of human power. The harbour is beautiful and best enjoyed not in a car or a bus.
It’s also a little hard to imagine us as a country with a sustainability focus if only fossil-fuel vehicles can make it across the bridge.
Besides, I’m sick of being gouged by rotten “public” transport operators that put the fare stages on the middle of the bridge, making the short trip across cost twice as much as it should, and $50 cab return cab rides for travelling less than ten kilometres, or ferries that are rarer than hen’s teeth.
This Sunday, May 24, at 9am come rain or shine, it’s time to challenge the notion that the Auckland Harbour Bridge isn’t for cyclists and pedestrians. Step over to the GetAcross website for more details on the meet.
To actually get across
It’s one thing to say you want to be able to cycle across the bridge but you need to have gear for it too. For commuters, this can be a headache because there’s usually nowhere to store bikes safely—not even on the street.
One answer to that problem is foldable bikes, but they tend to compromise too much on rideability to be much use, and they look ridiculous as well.
Areaware has been working on making foldable bikes that don’t compromise on rideability and looks, and the latest IFMODE seems as if it could be the bridge commuter’s dream ride. Unfortunately, it’s about US$2,600 …
Rubberduckzilla and grenades
Right, back to normal programming. The Rubberduckzilla spot for Oasis something-that-isn’t-water seems to be going gangbusters in terms of ad-land props at the moment. Not sure it would work in every demographic.
This is good stuff though: a new ad from the local Saatchi office that looks at road safety from a very different angle. An explosive one.
It’s elementary
Here’s a film that’ll be labelled iconoclastic faster than quick. Robert Downey Jr and Jude Law star in the upcoming Guy Ritchie-directed Sherlock Holmes movie that looks set to break all the traditions around the Victorian super-sleuth.
Job of the Week
Senior Creative – Christchurch (P0508)
Award winning TTL Agency with strong design brand focus • Christchurch • Collaborative environmen
Our client, a well regarded and market leading agency based in Christchurch is seeking a Senior Creative to join their growing team. They have a reputation for innovative, high quality, results focused work, and have gained international exposure as an award winning agency. They have a varied client base of national and international brands.
You’ll need broad brand development experience across all channels. Your work will be idea based and show your strong conceptual ability. High levels of typographic and art direction skills are essential to meet the high standards of this company.
The right candidate will have either come from an advertising agency background with a true design focus or a design agency with an advertising bent.
If you feel this is the right next step for you, please send your details to Debbie Kitson at Portfolio Recruitment on 09 379-9303, or apply on our website.
A subjective camera
Auckland photographer Patrick Reynolds will be exhibiting at the John Leech Gallery, corner Wellesley and Kitchener Streets, exploring transformative qualities of light amongst other things.
Furthermore, Reynolds and HOME magazine editor Jeremy Hansen will discuss the exhibition and the poetry of photography on Saturday at 1pm at the John Leech Gallery.
The exhibition runs from Tuesday, May 26 until June 19.
Quote of the week
“I agree with John Key that we can prepare for when the world starts growing again, but the priorities seem wrong. I don’t think a cycleway is the stuff of 21st century change … there is no evident shifting of gear; there is nothing that says New Zealand will come out of this recession with a different kind of economy.”
—Cyclist and sceptic Bette Flagler pans the national cycleway. What should we do with the money? Naturally, Bette has some ideas.
More at Idealog online
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
Juha Saarinen
Ideologue, Weekly
{Rugger blogger} Previous
Previously in Idealog Weekly …
October 30, 2009: Man of the moment
October 23, 2009: By the numbers
October 16, 2009: Pavlova principles
October 9, 2009: The secret of the songbook
October 2, 2009: Free and easy
September 25, 2009: What the world wants
September 18, 2009: A slice of the pie
September 11, 2009: Walking man
September 6, 2009: A calmer kind of business
August 28, 2009: We have issues
August 21, 2009: Mincing about in waistcoats
August 14, 2009: Wired on pop culture
August 7, 2009: Trust is not a commodity
July 31, 2009: Fuzzy logic
July 24, 2009: Game of life
July 17, 2009: Grape expectations
July 10, 2009: Blade runners
July 3, 2009: Free: another word for nothing left to lose
June 26, 2009: Poorly pleased
June 19, 2009: The giver
June 12, 2009: Buggy on down
June 5, 2009: Brand Cambo
May 29, 2009: When the going gets tough, go proactive
May 22, 2009: Bayerische Wasserstoffmotorenwerke
May 15, 2009: Rugger blogger
May 8, 2009: Get on our cloud
May 1, 2009: Easy Tiger
April 24, 2009: Tiki tacky
April 17, 2009: The not-so-great indoors
April 3, 2009: A site for sore eyes
March 27, 2009: Dual control
March 20, 2009: Worth their Alt
March 13, 2009: Biofuels or bio-fools?
March 6, 2009: It's electrifying
February 27, 2009: Experience-rich and theory-poor
February 20, 2009: It's a hundred-and-fourteen-pager
February 13, 2009: Own your mistakes
February 5, 2009: Rules—made to be broken
January 30, 2009: Money: that's what I want
December 5, 2008: Framed by the thousands
November 28, 2008: Spank-branding novelty next week
November 21, 2008: In the Loop
November 14, 2008: Your good health
November 7, 2008: Misfits of science
October 31, 2008: No absence of colour
October 24, 2008: Plain-speaking Peri
October 17, 2008: Rebels with a cause
October 10, 2008: Seoulipsism
October 3, 2008: Fall seven times and stand up eight
September 26, 2008: Don't label us
September 19, 2008: Bloody Graham
September 19, 2008: Dream proposition
September 5, 2008: Taxi!!!
August 29, 2008: Up-Skilling on Idealog TV
August 22, 2008: 144 pages of pure pleasure, plus politics
August 15, 2008: Wash down that Lovemark with a Steinie
August 8, 2008: Strange journey
August 1, 2008: SMElly and happy
July 25, 2008: What a dive
July 18, 2008: Softly and woolly does it
July 11, 2008: The saviour from Timaru
July 4, 2008: Last laugh
June 27, 2008: King Kev
June 20, 2008: Slow ART
June 13, 2008: Killing two birds with methane
June 6, 2008: A combine harvester
May 30, 2008: Gold paint
May 23, 2008: Rock, out
May 16, 2008: Goodwill hunting
May 9, 2008: No wine jokes please
May 2, 2008: Who's bad?
April 24, 2008: Succession success
April 18, 2008: Out now or thereabouts
April 11, 2008: Paint by numbers
April 4, 2008: Reincarnated good
March 28, 2008: Making it
March 20, 2008: Knock three times
March 14, 2008: The customer is always tight
March 7, 2008: Beautiful words
February 28, 2008: Goodnight, I'm off to work
February 22, 2008: The art issue
February 15, 2008: Straight to the top
February 8, 2008: H for hot
December 13, 2007: Nothing in common? Perfect
December 6, 2007: Who needs a beer?
November 30, 2007: Dirty secret goes public
November 23, 2007: Don't speak
November 16, 2007: Worthy work (and free beer)
November 2, 2007: East meets best
October 25, 2007: Raid the fridge
October 19, 2007: Looking good
October 13, 2007: Can't miss it
October 5, 2007: Fresh meat delivery
September 28, 2007: If the walls had eyes
September 21, 2007: Phoenix rising
September 15, 2007: Can we fix it? Yes we can
September 6, 2007: Feats of social engineering
August 31, 2007: Doesn't bite
August 24, 2007: Telling us where to go
August 16, 2007: Tomorrow time
August 10, 2007: Going West
August 3, 2007: How to ... be your business
July 27, 2007: Freaky food
July 20, 2007: Meet the neighbours
July 12, 2007: Free Hollie
July 6, 2007: Green queen
June 29, 2007: The truth about youth
June 21, 2007: Walk this way
June 14, 2007: Times ten
June 7, 2007: The ape woman needs a label
June 1, 2007: Impossible is something
May 25, 2007: Yeah, we're still here
May 11, 2007: Trophy time
May 3, 2007: Friends with the band
April 23, 2007: Why worry?
April 19, 2007: Done by the big jobs
April 12, 2007: A rockin' good read
April 5, 2007: No fear
March 29, 2007: Out to pasture
March 22, 2007: Hip-hop and The Human Touch
March 15, 2007: Crazy Frog and Billy T
March 10, 2007: The Benadryl edition
March 1, 2007: We can be Xero
February 22, 2007: Back on board
December 15, 2006: Free beer
December 8, 2006: December 8, 2006
December 1, 2006: December 1, 2006
November 24, 2006: November 24, 2006
November 16, 2006: November 16, 2006
November 9, 2006: November 9, 2006
November 3, 2006: November 3, 2006
October 26, 2006: October 26, 2006
October 19, 2006: October 19, 2006
October 12, 2006: October 12, 2006
October 6, 2006: October 6, 2006
September 28, 2006: September 28, 2006
September 21, 2006: September 21, 2006
September 14, 2006: September 14, 2006
September 7, 2006: September 7, 2006
August 31, 2006: August 31, 2006
August 24, 2006: August 24, 2006
August 17, 2006: August 17, 2006
August 11, 2006: August 11, 2006
August 3, 2006: August 3, 2006
July 27, 2006: July 27, 2006
July 21, 2006: July 21, 2006
July 13, 2006: July 13, 2006
July 6, 2006: July 6, 2006
June 29, 2006: June 29, 2006
June 22, 2006: June 22, 2006
June 15, 2006: June 15, 2006
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Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
Tweeted
- Fetching tweets …
Overheard
- Mark on Bigger, faster, more productive:
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! … - Margaret Holmes on NZ Institute thumbs down Key's agenda:
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing. - Tim Marshall on Smile, you’re in New Zealistan:
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr … - Peter McL on New note:
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout … - Phil Wollerman on Smile, you’re in New Zealistan:
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co … - Anon on Smile, you’re in New Zealistan:
The answer lies in a) increasing the returns to capital and b) decreasing the cost of capital. To do a) we need to reduce corporate and income taxes and replace them with land, resource, pollution and infrastructure char …
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