Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
A slice of the pie
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
A slice of the pie
With proposed healthcare reform currently shaking up the US, one Kiwi company intends to make the most of it.
Fifteen years ago Ian McCrae turned Orion Health into a global player by harnessing a new invention called the Internet. Today your doctor and local hospital almost certainly use Orion products, allowing them access to a single view of patients’ computerised records.
Now, McCrae wants to take advantage of Obama’s proposals for full digital health records for the whole of the US. “That’s a big pie,” says of Obama's billions. “All we need is one percent of that.”
Still a big goal, but design and usability, he reckons, is the key-that Orion software will be so easy and instinctive for healthcare people to use, they won't need instructions and won't need to learn anything new.
Easier said than done? Read about the inroads the company has already made into the US in the latest Idealog and on our website.
Record number of records
A pretty sad tale but a mind-boggling collection of vinyl. Paul Mawhinney bought his first record in the 50s, and was hooked. As his collection grew (and was nearly turfed out by his long-suffering wife when it crept over the 150,000 mark) so did Mawhinney’s realisation that vinyl was a dying art form that must be saved for future generations. The collection now boasts three million records, most unavailable anywhere else, and is valued at over US$50 million. It’s up for sale at a fraction of the price as Mawhinney struggles with ill-health but so far no one is biting … a fascinating look at a man trying to leave a legacy.
Harshing their mellow
A video of kids undertaking the marshmallow experiment, where they're handed one of the fluffy treats and given the option to eat it now—or wait 20 minutes and get to eat two. While there are some super-cute pained expressions here as the littlies desperately try to resist temptation (and who can’t relate to that?), there’s more to the experiment than just intolerable torture.
We want a pitcher
They say practice makes perfect. And if you're going to sell your hot idea, you're going to have to perfect your pitch. By practicing it. A lot.
Take that information and prepare your 60-second pitch (yep, 60 seconds!) for delivery in a small group coaching session with an ICEHOUSE expert on Thursday 15 October. The leading pitchers from each group will compete in front of the whole audience for a chance to be one of ten finalists in FAST Pitch 2009. Finalists each receive two hours of individual coaching by ICEHOUSE experts.
And on October 27, finalists get to pitch to a panel of judges (including Idealog publisher Vincent Heeringa), angel investors, venture capitalists and businesspeople. There are four category awards: Best Intellectual Property Idea, Best Funding Opportunity for Investors, Best Presentation Skills and the People’s Choice Award. The overall winner will be selected from the winners of those categories.
The grand prize is valued at over $15,000 and includes three months in The ICEHOUSE'S leading incubator ICE Accelerator and the opportunity to pitch directly to any of the participating investors. The total prize pool is valued at over $45,000 and is supported by ICEHOUSE founder The University of Auckland Business School and corporate partners BNZ, BCG, Ernst & Young, HP, Gen-i, Microsoft, Minter Ellison Rudd Watts and Telecom.
All that for just an $85 entry fee. Register at www.theicehouse.co.nz, and here's ICEHOUSE's Andrew Hamilton explaining FAST Pitch on the telly.
Give us a hand
Idealog is now four years old. Like all four-year-olds, we could do with a little guidance. So help us out: we've put together an easy five-minute survey to let us know what you think of Idealog: the things you love, and the things only a mother could love. We know your time is precious so we'll make it worth your while: every completed response we receive will be entered into a prize draw with the opportunity to win a THERMAGENIUS heat pump water-heating system worth $4,500, plus $500 towards installation from Leap. So tell us what you think, and don't hold back!
You can complete the survey online in just five minutes; there’s also a print version of the survey included with newsstand and subscriber copies of the current Idealog.
The cream of the crap
The Tracy Awards are calling for nominations for the Worst Advertising of 2009. Here are the submissions so far. Words fail us (and failed these advertisers, too).
Who can you trust?
Last week’s Weekly was sent out with an erroneous link that resulted in a message saying the destination website was “untrusted”. The mistake was ours, and we'd like to reassure readers that there was nothing untrustworthy at the end of the wire. We’re sorry for any confusion.
Quote of the week
The way to get good products is really good design up front. Once you do a good design people will copy it. You have to be putting out good design twice as fast as everybody else to stay ahead.
-Ian McCrae, a few clicks ahead of the rest of us
More at Idealog online
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
The Idealog team
{Walking man} Previous
Next {What the world wants}
Previously in Idealog Weekly …
October 30, 2009: Man of the moment
October 23, 2009: By the numbers
October 16, 2009: Pavlova principles
October 9, 2009: The secret of the songbook
October 2, 2009: Free and easy
September 25, 2009: What the world wants
September 18, 2009: A slice of the pie
September 11, 2009: Walking man
September 6, 2009: A calmer kind of business
August 28, 2009: We have issues
August 21, 2009: Mincing about in waistcoats
August 14, 2009: Wired on pop culture
August 7, 2009: Trust is not a commodity
July 31, 2009: Fuzzy logic
July 24, 2009: Game of life
July 17, 2009: Grape expectations
July 10, 2009: Blade runners
July 3, 2009: Free: another word for nothing left to lose
June 26, 2009: Poorly pleased
June 19, 2009: The giver
June 12, 2009: Buggy on down
June 5, 2009: Brand Cambo
May 29, 2009: When the going gets tough, go proactive
May 22, 2009: Bayerische Wasserstoffmotorenwerke
May 15, 2009: Rugger blogger
May 8, 2009: Get on our cloud
May 1, 2009: Easy Tiger
April 24, 2009: Tiki tacky
April 17, 2009: The not-so-great indoors
April 3, 2009: A site for sore eyes
March 27, 2009: Dual control
March 20, 2009: Worth their Alt
March 13, 2009: Biofuels or bio-fools?
March 6, 2009: It's electrifying
February 27, 2009: Experience-rich and theory-poor
February 20, 2009: It's a hundred-and-fourteen-pager
February 13, 2009: Own your mistakes
February 5, 2009: Rules—made to be broken
January 30, 2009: Money: that's what I want
December 5, 2008: Framed by the thousands
November 28, 2008: Spank-branding novelty next week
November 21, 2008: In the Loop
November 14, 2008: Your good health
November 7, 2008: Misfits of science
October 31, 2008: No absence of colour
October 24, 2008: Plain-speaking Peri
October 17, 2008: Rebels with a cause
October 10, 2008: Seoulipsism
October 3, 2008: Fall seven times and stand up eight
September 26, 2008: Don't label us
September 19, 2008: Bloody Graham
September 19, 2008: Dream proposition
September 5, 2008: Taxi!!!
August 29, 2008: Up-Skilling on Idealog TV
August 22, 2008: 144 pages of pure pleasure, plus politics
August 15, 2008: Wash down that Lovemark with a Steinie
August 8, 2008: Strange journey
August 1, 2008: SMElly and happy
July 25, 2008: What a dive
July 18, 2008: Softly and woolly does it
July 11, 2008: The saviour from Timaru
July 4, 2008: Last laugh
June 27, 2008: King Kev
June 20, 2008: Slow ART
June 13, 2008: Killing two birds with methane
June 6, 2008: A combine harvester
May 30, 2008: Gold paint
May 23, 2008: Rock, out
May 16, 2008: Goodwill hunting
May 9, 2008: No wine jokes please
May 2, 2008: Who's bad?
April 24, 2008: Succession success
April 18, 2008: Out now or thereabouts
April 11, 2008: Paint by numbers
April 4, 2008: Reincarnated good
March 28, 2008: Making it
March 20, 2008: Knock three times
March 14, 2008: The customer is always tight
March 7, 2008: Beautiful words
February 28, 2008: Goodnight, I'm off to work
February 22, 2008: The art issue
February 15, 2008: Straight to the top
February 8, 2008: H for hot
December 13, 2007: Nothing in common? Perfect
December 6, 2007: Who needs a beer?
November 30, 2007: Dirty secret goes public
November 23, 2007: Don't speak
November 16, 2007: Worthy work (and free beer)
November 2, 2007: East meets best
October 25, 2007: Raid the fridge
October 19, 2007: Looking good
October 13, 2007: Can't miss it
October 5, 2007: Fresh meat delivery
September 28, 2007: If the walls had eyes
September 21, 2007: Phoenix rising
September 15, 2007: Can we fix it? Yes we can
September 6, 2007: Feats of social engineering
August 31, 2007: Doesn't bite
August 24, 2007: Telling us where to go
August 16, 2007: Tomorrow time
August 10, 2007: Going West
August 3, 2007: How to ... be your business
July 27, 2007: Freaky food
July 20, 2007: Meet the neighbours
July 12, 2007: Free Hollie
July 6, 2007: Green queen
June 29, 2007: The truth about youth
June 21, 2007: Walk this way
June 14, 2007: Times ten
June 7, 2007: The ape woman needs a label
June 1, 2007: Impossible is something
May 25, 2007: Yeah, we're still here
May 11, 2007: Trophy time
May 3, 2007: Friends with the band
April 23, 2007: Why worry?
April 19, 2007: Done by the big jobs
April 12, 2007: A rockin' good read
April 5, 2007: No fear
March 29, 2007: Out to pasture
March 22, 2007: Hip-hop and The Human Touch
March 15, 2007: Crazy Frog and Billy T
March 10, 2007: The Benadryl edition
March 1, 2007: We can be Xero
February 22, 2007: Back on board
December 15, 2006: Free beer
December 8, 2006: December 8, 2006
December 1, 2006: December 1, 2006
November 24, 2006: November 24, 2006
November 16, 2006: November 16, 2006
November 9, 2006: November 9, 2006
November 3, 2006: November 3, 2006
October 26, 2006: October 26, 2006
October 19, 2006: October 19, 2006
October 12, 2006: October 12, 2006
October 6, 2006: October 6, 2006
September 28, 2006: September 28, 2006
September 21, 2006: September 21, 2006
September 14, 2006: September 14, 2006
September 7, 2006: September 7, 2006
August 31, 2006: August 31, 2006
August 24, 2006: August 24, 2006
August 17, 2006: August 17, 2006
August 11, 2006: August 11, 2006
August 3, 2006: August 3, 2006
July 27, 2006: July 27, 2006
July 21, 2006: July 21, 2006
July 13, 2006: July 13, 2006
July 6, 2006: July 6, 2006
June 29, 2006: June 29, 2006
June 22, 2006: June 22, 2006
June 15, 2006: June 15, 2006
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Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
Tweeted
- Fetching tweets …
Overheard
- Mark on Bigger, faster, more productive:
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! … - Margaret Holmes on NZ Institute thumbs down Key's agenda:
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing. - Tim Marshall on Smile, you’re in New Zealistan:
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr … - Peter McL on New note:
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout … - Phil Wollerman on Smile, you’re in New Zealistan:
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co … - Anon on Smile, you’re in New Zealistan:
The answer lies in a) increasing the returns to capital and b) decreasing the cost of capital. To do a) we need to reduce corporate and income taxes and replace them with land, resource, pollution and infrastructure char …
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Aotearoa.co.nz
Aotearoa.co.nz is an online gallery, online shop, based in Devonport, Auckland, New Zealand. -
Mahi-Tahi Teamwork Limited
Mahi-Tahi is developing an interactive, dynamic process for work teams to analyse and model what they do. The process itself is simple for team members to learn and use, and appeals to visual, tactile and kinetic learning styles. The outcomes are two-fold: firstly, direct understanding and learning for the team both collectively and individually; and secondly, accumulated metrics that can be analysed, interpreted, compared against appropriate standards, and used in a definable 'Goal Seeking' mode to find better methods and mixes. -
ADLAND
Adland is a better place for people and brands. -
The Writers Room Seminar Series - 2010
The Seminar Series offers writers at all levels, and from all interests and backgrounds, the opportunity to come and listen to fascinating and accomplished authors and speakers; as well as participating in writing and discussion workshops. - More in the Idealog Directory
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