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Race to the bottom

Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.

Race to the bottom

The numbers don't lie. New Zealand is getting poorer, thanks to overregulation, low productivity, poor investment and a lack of innovation. Yet despite National's rhetoric, the government continues to squander opportunities for any meaningful change, placing New Zealand firmly on a slippery slope to the bottom of the GDP rankings. But not all hope is lost. As Vincent Heeringa writes, it's time we turned to the high-tech sector to deliver growth if we want to avoid becoming New Zealistan.  Read the full story and post your comments and feedback on our website.

All for a good cause

As part of a new recruitment drive, London Sperm Bank has launched a standalone brand to combat a shortage of donors. Along with new building signage and an advertising campaign, LSB has a shiny new website featuring everything you could ever want to know about sperm donation. Slogan? “The real banking crisis.”

 

Entrepreneurial spirit

If you haven't already registered to attend Creative Entrepreneurs—a series of industry events brought to you by Idealog and the Chamber of Commerce—rectify that by emailing events@chamber.co.nz (don't forget to state ‘Idealog’ when registering if you're a subscriber) First on the calendar is an evening with Jonathan King on March 31, director of Under the Mountain and Black Sheep. He'll be speaking about the creative process, working with Weta Workshop and the challenges of funding, plus there'll be drinks and nibbles to graze on. It’s just $42+GST for Chamber members and Idealog subscribers (or $64+GST for other creatives). See you there.

Where to from here?

We've taken you from incubating a concept through to implementation in our Cash for Ideas guide. Now that your brainchild, relatively intact, has made it this far, it's time to take a deep breath and a step back. Just what do you do when you've established that you're onto a winner? Well, as Andy Kenworthy writes, the trick is keeping your eye on the big picture without getting bogged down by the daily grind.

It's all go

Believe it or not, OK Go have actually topped their 2006 'treadmill' video for Here It Goes Again . Watch This Too Shall Pass and marvel at the elaborately constructed Rube Goldberg machine, painstakingly built by the band over several months. http://www.youtube.com/watch?v=qybUFnY7Y8w

 

Meet your saviour

Top angel investor Bill Payne is in town and Idealog, in conjunction with Escalator, is offering you the chance to pick his brain. Come along to Meet an Angel Day on April 17, where both US and NZ-based investors will be available to the public. What does it cost, you ask? Zip, zero, zilch. Register online, by calling 0800 822 748 or emailing karen@escalator.co.nz.

View from the top

Because plain white (or black, brown or grey) rooftops are just so dull. Artist Molly Dilworth is doing her bit for Google Earth by creating rooftop art that's visible from outer space. Some are simple colourful mosaics, while others apparently 'snap into focus' from a distance, kind of like a stereogram. But it's not just about aesthetics; next on her to-do list are pieces which incorporate solar panels, no less.

Gadgety goodness

Gadget freaks rejoice: PopSci, the web arm of Popular Science magazine, has scanned its entire 137-year archive and put it online as part of a deal with Google Books. You can’t click straight into an issue, unfortunately, but you can search the database and browse around. What's more, each magazine contains a hyperlinked table of contents and the original period advertisements. As if you didn't already have enough to distract you online.

Job of the week: Digital Account Director (Digital Account Director)

Wellington

* Digital / Design Agency

* Varied Work - Great Client List

* Full time or Part Time option

Our client is seeking a highly skilled Digital Account Director to join their small agency located in Wellington.

You will be digitally savvy and have excellent client servicing skills along with an aptitude for New Business.

This role will work very closely with the Digital Director and Creative Director, working across a variety of brands; therefore you will need to have proven experience in the digital space and have a passion for growing the client list in this area.

As this role will be leading interactive projects, you will be proficient in budgeting, timelines, creative briefs and of course working very closely with the team.

You will have prior experience working on small through to complex and lengthy projects alongside the fast turn around projects and enjoy both equally.

If you feel you have the right credentials for this role, please apply to Louise Lawton at Portfolio Recruitment - louise@portfoliorecruit.co.nz.

Two for the price of one

If you’re heading to the Documentary Film Festival on at the Rialto, you might want to stop off at The Quadrant Hotel’s Quad bar first for a free drink! The Quadrant Hotel—bronze sponsor of the festival—has a special 'Buy one, get one free' drink offer for all IdealogWeekly readers until the end of March. Just print out this voucher to enjoy a second beverage on the house. You can redeem one voucher per Idealoger, per visit and if you miss the festival the voucher is valid til March 31.

Beyond the numbers

Thought Excel was only good for spreadsheets and graphs? Think again. Turns out it can double as a drawing program, too—colours, shadows, layers, and lighting effects and all—if you know what you're doing. http://www.youtube.com/watch?v=4YG_WWZYqUs

Quote of the week

"You can just see Borat now, standing in a paddock somewhere near Balclutha. My sheep, they very nice!"

— Vincent Heeringa ponders New Zealand's descent down the global economy rankings.

Also in Idealog Weekly …

2010-09-03 15:20:17: Our guide to global domination

2010-08-27 13:26:59: 128 pages of pure gold

2010-08-20 11:51:54: Total Semi-Permanent

2010-08-13 13:18:18: Life through a lens

2010-08-06 13:54:12: Pie in the sky

2010-07-29 12:38:14: Great ideas come in twos (or more)

2010-07-23 14:16:23: The bounce factor

2010-07-16 14:59:03: What doesn't kill us makes us stronger

2010-07-09 13:46:23: The future is now

2010-07-02 14:45:16: Sneaking around

2010-06-25 13:52:07: Making their mark

2010-06-18 14:18:59: From C-student to CEO

2010-06-11 12:59:50: Walking the talk

2010-06-04 12:06:56: Stars of the small screen

2010-05-28 13:27:44: A job well done

2010-05-21 11:38:39: Story of my life

2010-05-14 13:34:52: Where are the asteroids?

2010-05-07 15:03:09: Get your fancypants on

2010-04-30 14:44:05: Ready, aim, fire

2010-04-23 15:11:14: Lean machine

2010-04-16 13:38:34: It's better when it's free

2010-04-09 11:11:34: Good fortune

2010-04-01 13:47:45: Forward thinking

2010-03-26 14:58:28: Back to basics

2010-03-19 12:43:58: End of the road

2010-03-12 14:29:30: Under the sea

2010-03-05 14:32:56: Race to the bottom

2010-02-26 14:43:20: Small but mighty

2010-02-19 14:43:04: A taste of what's to come

2010-02-12 16:27:05: The case for saving science

2010-02-05 11:20:54: Betting on the bell curve

2010-01-29 11:43:43: Urban facelift

2010-01-22 12:46:42: Back to business

2009-12-18 12:32:14: An Idealog year

2009-12-11 11:32:17: Cultivating creativity

2009-12-04 12:41:50: Beating the data maze

2009-11-27 13:20:20: Into the wild

2009-11-20 12:09:59: Clever Kiwi

2009-11-13 15:24:34: Behind the scenes

2009-11-06 16:14:16: The garlic solution

2009-10-30 17:36:54: Man of the moment

2009-10-23 18:20:02: By the numbers

2009-10-16 16:18:27: Pavlova principles

2009-10-09 18:53:36: The secret of the songbook

2009-10-02 14:52:56: Free and easy

2009-09-25 14:58:12: What the world wants

2009-09-18 14:58:12: A slice of the pie

2009-09-11 16:16:54: Walking man

2009-09-06 22:39:01: A calmer kind of business

2009-08-28 16:14:07: We have issues

2009-08-21 14:15:49: Mincing about in waistcoats

2009-08-14 15:16:48: Wired on pop culture

2009-08-07 14:33:11: Trust is not a commodity

2009-07-31 14:05:29: Fuzzy logic

2009-07-24 12:44:11: Game of life

2009-07-17 15:07:41: Grape expectations

2009-07-10 15:55:03: Blade runners

2009-07-03 16:10:16: Free: another word for nothing left to lose

2009-06-26 17:29:25: Poorly pleased

2009-06-19 13:07:47: The giver

2009-06-12 15:09:07: Buggy on down

2009-06-05 13:15:14: Brand Cambo

2009-05-29 14:46:37: When the going gets tough, go proactive

2009-05-22 14:49:27: Bayerische Wasserstoffmotorenwerke

2009-05-15 13:37:38: Rugger blogger

2009-05-08 16:19:47: Get on our cloud

2009-05-01 14:23:55: Easy Tiger

2009-04-24 10:45:23: Tiki tacky

2009-04-17 15:41:21: The not-so-great indoors

2009-04-03 15:41:21: A site for sore eyes

2009-03-27 12:01:53: Dual control

2009-03-20 12:41:29: Worth their Alt

2009-03-13 11:40:07: Biofuels or bio-fools?

2009-03-06 13:06:03: It's electrifying

2009-02-27 12:05:00: Experience-rich and theory-poor

2009-02-20 08:34:12: It's a hundred-and-fourteen-pager

2009-02-13 10:17:02: Own your mistakes

2009-02-05 11:08:46: Rules—made to be broken

2009-01-30 12:13:46: Money: that's what I want

2008-12-05 12:15:14: Framed by the thousands

2008-11-28 11:53:12: Spank-branding novelty next week

2008-11-21 10:07:48: In the Loop

2008-11-14 12:30:00: Your good health

2008-11-07 15:29:37: Misfits of science

2008-10-31 00:00:00: No absence of colour

2008-10-24 12:55:16: Plain-speaking Peri

2008-10-17 15:17:07: Rebels with a cause

2008-10-10 14:53:35: Seoulipsism

2008-10-03 13:18:51: Fall seven times and stand up eight

2008-09-26 13:20:53: Don't label us

2008-09-19 14:37:12: Bloody Graham

2008-09-19 14:17:45: Dream proposition

2008-09-05 15:21:48: Taxi!!!

2008-08-29 11:24:08: Up-Skilling on Idealog TV

2008-08-22 13:16:57: 144 pages of pure pleasure, plus politics

2008-08-15 11:42:43: Wash down that Lovemark with a Steinie

2008-08-08 12:00:07: Strange journey

2008-08-01 15:17:10: SMElly and happy

2008-07-25 13:24:35: What a dive

2008-07-18 12:19:42: Softly and woolly does it

2008-07-11 11:59:13: The saviour from Timaru

2008-07-04 14:50:24: Last laugh

2008-06-27 10:56:38: King Kev

2008-06-20 12:20:14: Slow ART

2008-06-13 11:56:13: Killing two birds with methane

2008-06-06 11:41:39: A combine harvester

2008-05-30 11:55:00: Gold paint

2008-05-23 12:01:40: Rock, out

2008-05-16 10:44:03: Goodwill hunting

2008-05-09 11:53:04: No wine jokes please

2008-05-02 11:51:55: Who's bad?

2008-04-24 13:23:02: Succession success

2008-04-18 13:41:43: Out now or thereabouts

2008-04-11 12:52:49: Paint by numbers

2008-04-04 14:24:53: Reincarnated good

2008-03-28 15:26:16: Making it

2008-03-20 17:03:39: Knock three times

2008-03-14 12:31:52: The customer is always tight

2008-03-07 11:56:55: Beautiful words

2008-02-28 12:55:22: Goodnight, I'm off to work

2008-02-22 12:15:19: The art issue

2008-02-15 11:31:15: Straight to the top

2008-02-08 16:05:53: H for hot

2007-12-13 14:52:13: Nothing in common? Perfect

2007-12-06 12:50:32: Who needs a beer?

2007-11-30 12:37:37: Dirty secret goes public

2007-11-23 13:28:24: Don't speak

2007-11-16 17:01:13: Worthy work (and free beer)

2007-11-02 20:07:12: East meets best

2007-10-25 12:47:59: Raid the fridge

2007-10-19 09:18:05: Looking good

2007-10-13 10:20:34: Can't miss it

2007-10-05 12:55:52: Fresh meat delivery

2007-09-28 11:49:23: If the walls had eyes

2007-09-21 04:13:23: Phoenix rising

2007-09-15 04:32:01: Can we fix it? Yes we can

2007-09-06 19:00:00: Feats of social engineering

2007-08-31 09:01:09: Doesn't bite

2007-08-24 13:21:33: Telling us where to go

2007-08-16 23:00:00: Tomorrow time

2007-08-10 12:15:51: Going West

2007-08-03 12:35:31: How to ... be your business

2007-07-27 14:11:06: Freaky food

2007-07-20 15:05:00: Meet the neighbours

2007-07-12 12:16:19: Free Hollie

2007-07-06 09:03:58: Green queen

2007-06-29 08:59:24: The truth about youth

2007-06-21 16:03:33: Walk this way

2007-06-14 17:58:53: Times ten

2007-06-07 15:13:55: The ape woman needs a label

2007-06-01 08:51:45: Impossible is something

2007-05-25 14:53:52: Yeah, we're still here

2007-05-11 14:43:35: Trophy time

2007-05-03 15:49:14: Friends with the band

2007-04-23 23:00:00: Why worry?

2007-04-19 16:08:21: Done by the big jobs

2007-04-12 22:34:29: A rockin' good read

2007-04-05 13:54:05: No fear

2007-03-29 21:54:07: Out to pasture

2007-03-22 15:38:14: Hip-hop and The Human Touch

2007-03-15 14:27:49: Crazy Frog and Billy T

2007-03-10 01:00:00: The Benadryl edition

2007-03-01 14:30:53: We can be Xero

2007-02-22 17:17:14: Back on board

2006-12-15 12:34:29: Free beer

2006-12-08 11:09:40: December 8, 2006

2006-12-01 10:13:51: December 1, 2006

2006-11-24 13:38:37: November 24, 2006

2006-11-16 12:08:37: November 16, 2006

2006-11-09 12:13:04: November 9, 2006

2006-11-03 13:27:12: November 3, 2006

2006-10-26 13:39:26: October 26, 2006

2006-10-19 16:11:46: October 19, 2006

2006-10-12 17:31:36: October 12, 2006

2006-10-06 10:16:05: October 6, 2006

2006-09-28 16:19:29: September 28, 2006

2006-09-21 15:42:31: September 21, 2006

2006-09-14 13:56:38: September 14, 2006

2006-09-07 00:00:00: September 7, 2006

2006-08-31 00:00:00: August 31, 2006

2006-08-24 00:00:00: August 24, 2006

2006-08-17 00:00:00: August 17, 2006

2006-08-11 00:00:00: August 11, 2006

2006-08-03 00:00:00: August 3, 2006

2006-07-27 00:00:00: July 27, 2006

2006-07-21 00:00:00: July 21, 2006

2006-07-13 00:00:00: July 13, 2006

2006-07-06 00:00:00: July 6, 2006

2006-06-29 00:00:00: June 29, 2006

2006-06-22 00:00:00: June 22, 2006

2006-06-15 00:00:00: June 15, 2006

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