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Clever Kiwi

Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.

Clever Kiwi

Meet Bruce Ferguson: the go-to guy that brands call on first when they want to make a big splash. His forte is the big, flashy visual stunt and he knows just how to create a buzz and leave a lasting impression. He arrived in the UK as the recession began to bite, but a year on is still making a living doing what he does best. Stephen Jewell catches up with him and learns how a Kiwi connection landed him a lucky break. Get the full story in this month’s magazine or on our website, and check out our pastcoverage of the man behind the bright lights.

Advancing advertising

The advent of viral marketing and digital media has forced ad agencies to push the boundaries and create ever more diverse, complex campaigns to capture our attention. But this doesn’t mean traditional advertising is becoming redundant. Far from it—the role of the agency in brainstorming ideas and seeing them through is more vital than ever. Find out why in the Creative Showcase supplement in Idealog #24.

 

Words from the wise

How do you convince a spooked bank that lending to your business is a safe bet, and just where should you draw the line on Facebook and Twitter in the workplace? In his typically straight-up manner, Lance Wiggs tackles these delicate business dilemmas and more in the latest Idealog. Got a question for Lance? Ask away: email him at advice@idealog.co.nz.

Labour of love

In the space of just two months, Abigail Uhteg handcrafted 35 copies of her book The Complex of All of These. Even the paper (flax and abaca) and binding is handmade.

Virtual wanderings

First came online maps, then came the virtual reality of Second Life. Now there’s EveryScape, a interactive photo-based directory which enables visitors to explore real city streets, shops, bars and hotels in high resolution. Out of the 41 cities that have been mapped out so far, Christchurch was the first in Australasia to get the royal treatment. Kris Herbert talks to architect Jason Mill about how EveryScape recreates the real world online.

 

Through the looking glass

Gondolas float through Times Square. People cast fishing lines from gravel banks alongside towering skyscrapers. This is Aqualta, a dramatic collection of images depicting New York City and Tokyo after a catastrophic flood. As bleak as that sounds, there’s actually a real sense of beauty in the juxtaposition of the metropolis and the aquatic elements. We like the blimps and cable cars, too.

Bucking the trend

After seven long years, the Auckland-based Sheehan brothers have completed their graphic novel The Inhabitants and they’ve made it available online—for free. The comic deals with alternative dimensions, mysterious bohemians and fast cars in a vast city which parallels our very own City of Sails. According to Kelly Sheehan, who was responsible for the dialogue, only time will tell if this “strange mix” will be successful. Giving away content is anathema to most authors, but Darren and Kelly hope their work will attract a following online. Check out the series on their blog, or for those who prefer hard copies, there are some of those up for sale too.

Google's armies

At first, Google was just another search engine. Then it became a verb. But it didn’t stop there …

Job of the week: Digital Account Director (Digital Account Director)

Wellington

* Digital / Design Agency

* Varied Work - Great Client List

* Full time or Part Time option

Our client is seeking a highly skilled Digital Account Director to join their small agency located in Wellington.

You will be digitally savvy and have excellent client servicing skills along with an aptitude for New Business.

This role will work very closely with the Digital Director and Creative Director, working across a variety of brands; therefore you will need to have proven experience in the digital space and have a passion for growing the client list in this area.

As this role will be leading interactive projects, you will be proficient in budgeting, timelines, creative briefs and of course working very closely with the team.

You will have prior experience working on small through to complex and lengthy projects alongside the fast turn around projects and enjoy both equally.

If you feel you have the right credentials for this role, please apply to Louise Lawton at Portfolio Recruitment - louise@portfoliorecruit.co.nz.

Pac Man in 3D

It’s one of the most popular games of all time, but Pac Man has always been confined to a small screen, two-dimensional reality. Until now, that is. This 3D rendering of the not-so-little yellow blob is made entirely out of recycled cans and, as Gizmodo puts it, shows “the terrifying reality 8-bit graphics couldn’t”.

Free for all

The Quadrant Hotel will be introducing free wi-fi internet for all hotel guests from December 1. And there’s no long paragraph of restrictions for this deal. Simple is always best and with 10GB downloads per day, every guest can log on from their room, the bar or even the gym. For more information see their website or call 0800 666-611.

Quote of the week

“Consumers don’t know or don’t care that their favourite artists actually produce more than just singles. Digital downloading certainly got plenty of plaudits for reinvigorating the ailing singles market, but it was at the expense of albums.”

– Mark Roach on the seachange of music fans in the digital age

Also in Idealog Weekly …

2010-08-27 13:26:59: 128 pages of pure gold

2010-08-20 11:51:54: Total Semi-Permanent

2010-08-13 13:18:18: Life through a lens

2010-08-06 13:54:12: Pie in the sky

2010-07-29 12:38:14: Great ideas come in twos (or more)

2010-07-23 14:16:23: The bounce factor

2010-07-16 14:59:03: What doesn't kill us makes us stronger

2010-07-09 13:46:23: The future is now

2010-07-02 14:45:16: Sneaking around

2010-06-25 13:52:07: Making their mark

2010-06-18 14:18:59: From C-student to CEO

2010-06-11 12:59:50: Walking the talk

2010-06-04 12:06:56: Stars of the small screen

2010-05-28 13:27:44: A job well done

2010-05-21 11:38:39: Story of my life

2010-05-14 13:34:52: Where are the asteroids?

2010-05-07 15:03:09: Get your fancypants on

2010-04-30 14:44:05: Ready, aim, fire

2010-04-23 15:11:14: Lean machine

2010-04-16 13:38:34: It's better when it's free

2010-04-09 11:11:34: Good fortune

2010-04-01 13:47:45: Forward thinking

2010-03-26 14:58:28: Back to basics

2010-03-19 12:43:58: End of the road

2010-03-12 14:29:30: Under the sea

2010-03-05 14:32:56: Race to the bottom

2010-02-26 14:43:20: Small but mighty

2010-02-19 14:43:04: A taste of what's to come

2010-02-12 16:27:05: The case for saving science

2010-02-05 11:20:54: Betting on the bell curve

2010-01-29 11:43:43: Urban facelift

2010-01-22 12:46:42: Back to business

2009-12-18 12:32:14: An Idealog year

2009-12-11 11:32:17: Cultivating creativity

2009-12-04 12:41:50: Beating the data maze

2009-11-27 13:20:20: Into the wild

2009-11-20 12:09:59: Clever Kiwi

2009-11-13 15:24:34: Behind the scenes

2009-11-06 16:14:16: The garlic solution

2009-10-30 17:36:54: Man of the moment

2009-10-23 18:20:02: By the numbers

2009-10-16 16:18:27: Pavlova principles

2009-10-09 18:53:36: The secret of the songbook

2009-10-02 14:52:56: Free and easy

2009-09-25 14:58:12: What the world wants

2009-09-18 14:58:12: A slice of the pie

2009-09-11 16:16:54: Walking man

2009-09-06 22:39:01: A calmer kind of business

2009-08-28 16:14:07: We have issues

2009-08-21 14:15:49: Mincing about in waistcoats

2009-08-14 15:16:48: Wired on pop culture

2009-08-07 14:33:11: Trust is not a commodity

2009-07-31 14:05:29: Fuzzy logic

2009-07-24 12:44:11: Game of life

2009-07-17 15:07:41: Grape expectations

2009-07-10 15:55:03: Blade runners

2009-07-03 16:10:16: Free: another word for nothing left to lose

2009-06-26 17:29:25: Poorly pleased

2009-06-19 13:07:47: The giver

2009-06-12 15:09:07: Buggy on down

2009-06-05 13:15:14: Brand Cambo

2009-05-29 14:46:37: When the going gets tough, go proactive

2009-05-22 14:49:27: Bayerische Wasserstoffmotorenwerke

2009-05-15 13:37:38: Rugger blogger

2009-05-08 16:19:47: Get on our cloud

2009-05-01 14:23:55: Easy Tiger

2009-04-24 10:45:23: Tiki tacky

2009-04-17 15:41:21: The not-so-great indoors

2009-04-03 15:41:21: A site for sore eyes

2009-03-27 12:01:53: Dual control

2009-03-20 12:41:29: Worth their Alt

2009-03-13 11:40:07: Biofuels or bio-fools?

2009-03-06 13:06:03: It's electrifying

2009-02-27 12:05:00: Experience-rich and theory-poor

2009-02-20 08:34:12: It's a hundred-and-fourteen-pager

2009-02-13 10:17:02: Own your mistakes

2009-02-05 11:08:46: Rules—made to be broken

2009-01-30 12:13:46: Money: that's what I want

2008-12-05 12:15:14: Framed by the thousands

2008-11-28 11:53:12: Spank-branding novelty next week

2008-11-21 10:07:48: In the Loop

2008-11-14 12:30:00: Your good health

2008-11-07 15:29:37: Misfits of science

2008-10-31 00:00:00: No absence of colour

2008-10-24 12:55:16: Plain-speaking Peri

2008-10-17 15:17:07: Rebels with a cause

2008-10-10 14:53:35: Seoulipsism

2008-10-03 13:18:51: Fall seven times and stand up eight

2008-09-26 13:20:53: Don't label us

2008-09-19 14:37:12: Bloody Graham

2008-09-19 14:17:45: Dream proposition

2008-09-05 15:21:48: Taxi!!!

2008-08-29 11:24:08: Up-Skilling on Idealog TV

2008-08-22 13:16:57: 144 pages of pure pleasure, plus politics

2008-08-15 11:42:43: Wash down that Lovemark with a Steinie

2008-08-08 12:00:07: Strange journey

2008-08-01 15:17:10: SMElly and happy

2008-07-25 13:24:35: What a dive

2008-07-18 12:19:42: Softly and woolly does it

2008-07-11 11:59:13: The saviour from Timaru

2008-07-04 14:50:24: Last laugh

2008-06-27 10:56:38: King Kev

2008-06-20 12:20:14: Slow ART

2008-06-13 11:56:13: Killing two birds with methane

2008-06-06 11:41:39: A combine harvester

2008-05-30 11:55:00: Gold paint

2008-05-23 12:01:40: Rock, out

2008-05-16 10:44:03: Goodwill hunting

2008-05-09 11:53:04: No wine jokes please

2008-05-02 11:51:55: Who's bad?

2008-04-24 13:23:02: Succession success

2008-04-18 13:41:43: Out now or thereabouts

2008-04-11 12:52:49: Paint by numbers

2008-04-04 14:24:53: Reincarnated good

2008-03-28 15:26:16: Making it

2008-03-20 17:03:39: Knock three times

2008-03-14 12:31:52: The customer is always tight

2008-03-07 11:56:55: Beautiful words

2008-02-28 12:55:22: Goodnight, I'm off to work

2008-02-22 12:15:19: The art issue

2008-02-15 11:31:15: Straight to the top

2008-02-08 16:05:53: H for hot

2007-12-13 14:52:13: Nothing in common? Perfect

2007-12-06 12:50:32: Who needs a beer?

2007-11-30 12:37:37: Dirty secret goes public

2007-11-23 13:28:24: Don't speak

2007-11-16 17:01:13: Worthy work (and free beer)

2007-11-02 20:07:12: East meets best

2007-10-25 12:47:59: Raid the fridge

2007-10-19 09:18:05: Looking good

2007-10-13 10:20:34: Can't miss it

2007-10-05 12:55:52: Fresh meat delivery

2007-09-28 11:49:23: If the walls had eyes

2007-09-21 04:13:23: Phoenix rising

2007-09-15 04:32:01: Can we fix it? Yes we can

2007-09-06 19:00:00: Feats of social engineering

2007-08-31 09:01:09: Doesn't bite

2007-08-24 13:21:33: Telling us where to go

2007-08-16 23:00:00: Tomorrow time

2007-08-10 12:15:51: Going West

2007-08-03 12:35:31: How to ... be your business

2007-07-27 14:11:06: Freaky food

2007-07-20 15:05:00: Meet the neighbours

2007-07-12 12:16:19: Free Hollie

2007-07-06 09:03:58: Green queen

2007-06-29 08:59:24: The truth about youth

2007-06-21 16:03:33: Walk this way

2007-06-14 17:58:53: Times ten

2007-06-07 15:13:55: The ape woman needs a label

2007-06-01 08:51:45: Impossible is something

2007-05-25 14:53:52: Yeah, we're still here

2007-05-11 14:43:35: Trophy time

2007-05-03 15:49:14: Friends with the band

2007-04-23 23:00:00: Why worry?

2007-04-19 16:08:21: Done by the big jobs

2007-04-12 22:34:29: A rockin' good read

2007-04-05 13:54:05: No fear

2007-03-29 21:54:07: Out to pasture

2007-03-22 15:38:14: Hip-hop and The Human Touch

2007-03-15 14:27:49: Crazy Frog and Billy T

2007-03-10 01:00:00: The Benadryl edition

2007-03-01 14:30:53: We can be Xero

2007-02-22 17:17:14: Back on board

2006-12-15 12:34:29: Free beer

2006-12-08 11:09:40: December 8, 2006

2006-12-01 10:13:51: December 1, 2006

2006-11-24 13:38:37: November 24, 2006

2006-11-16 12:08:37: November 16, 2006

2006-11-09 12:13:04: November 9, 2006

2006-11-03 13:27:12: November 3, 2006

2006-10-26 13:39:26: October 26, 2006

2006-10-19 16:11:46: October 19, 2006

2006-10-12 17:31:36: October 12, 2006

2006-10-06 10:16:05: October 6, 2006

2006-09-28 16:19:29: September 28, 2006

2006-09-21 15:42:31: September 21, 2006

2006-09-14 13:56:38: September 14, 2006

2006-09-07 00:00:00: September 7, 2006

2006-08-31 00:00:00: August 31, 2006

2006-08-24 00:00:00: August 24, 2006

2006-08-17 00:00:00: August 17, 2006

2006-08-11 00:00:00: August 11, 2006

2006-08-03 00:00:00: August 3, 2006

2006-07-27 00:00:00: July 27, 2006

2006-07-21 00:00:00: July 21, 2006

2006-07-13 00:00:00: July 13, 2006

2006-07-06 00:00:00: July 6, 2006

2006-06-29 00:00:00: June 29, 2006

2006-06-22 00:00:00: June 22, 2006

2006-06-15 00:00:00: June 15, 2006

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Overheard

• Steve on Bottled inspiration:
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• ash on Wellingtonian's boggy blog design piece gets anti-attention:
  cool idea..but is it a smooth wipe too!?  …
• Tamara Pitman on Misery, Inc.:
  Really never thought that she was a New Zealander, her artwork is sooooooo unquie. Really one of my inspirations now :D  …
• Noel mRoberts on The people's court opens for business:
  At last a N.Z. building design that is original,creative and exciting. So different from the standard rectangular concrete and marble structures that have become the N.Z.standard over many years. Well ...  …
• Bel on Camera never lies:
  Oh my. Very excited about this! Saw the doco at the festival a few years back and it was both funny and moving - can't imagine how kick-ass it will ...  …

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