• Home
• Magazine
• Blog & Podcast
• Idealog TV
• Directory
• Celsias
• Search:

• Business Magazine of the Year
  MPA Awards 2007, 2008, 2009 & 2010

What the world wants

Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.

What the world wants

We’ve got it, but can we give it to them? Our key export markets are increasingly at the mercy of environmental and social activism—think carbon footprints, the 100-mile diet, animal welfare, fair trade and the back-to-basics movement. Some Kiwi exporters are up to the challenge, but others … not so much.

Till now we’ve been able to get away with unsubstantiated ‘clean and green’ claims, but today’s consumer demands proof. While some exporters may think that means simply rationalising food miles, the issue is more complex than that. The general trend to more traditional values (buy local, seasonal and fresh) is an emotional response—to retailer manipulation, the recession, and the mainstreaming of what were once extremist ideas.

But it’s not all bad news: consumers won’t automatically switch to local food if it’s an inferior product. So can we give them what they want? Find out in the latest Idealog and on our website.

Go configure

A short time ago, in a public servant office not so far away, the Auckland City Council decided to let the public submit design ideas for the new Queens Wharf and let people have a say on which ones they liked. They built a website to manage this exercise.

So far, so good. But Idealog thought it ridiculously user-unfriendly to make us click on a no-meaning numbered red boxes (advent calendar, anyone?) to look at each of the 237 designs.

We also couldn't be bothered downloading a PDF to look at each submission at a decent resolution, plus we wanted to be able to publicly comment on the pros and cons of each design.

So what else could we do? We built a better version.

Please note this is a completely unofficial website. Your vote or comment here won't be counted in the competition, but it will over time filter the entries into a manageable list so people can just look at the most popular.

The party mix

Sure, there could be some people out there who just can't wait to host their own Windows 7 party. And with some judicious editing, it could become an entirely different kind of get-together …

Hang on a minute

A lot can happen in 60 seconds. The International Space Station will travel 465 kilometres of its orbit around the Earth. About 20 hours worth of video will be uploaded to YouTube. And you could sell your big idea in the ICEHOUSE 2009 FAST Pitch.

The ICEHOUSE calls it a real-life Dragon’s Den, run in Auckland over three weeks in October, but you won’t be thrown cold to the dragons. ICEHOUSE CEO Andrew Hamilton and Ken Erskine, director of the ICE Accelerator and ICE Angels investors, will host a content-crammed seminar session on October 8: ‘The 3 keys to successful pitches’. Learn what investors and big customers are really looking for; find out how to tailor your language to the critical questions they will ask; and hear how pitching well has helped other businesses take leaps into high growth.

Take that information and prepare your 60-second pitch for delivery in a small group coaching session with an ICEHOUSE expert on Thursday 15 October. The leading pitchers from each group will compete in front of the whole audience for a chance to be one of ten finalists in FAST Pitch 2009. Finalists each receive two hours of individual coaching by ICEHOUSE experts.

And on October 27, finalists get to pitch to a panel of judges (including Idealog publisher Vincent Heeringa), angel investors, venture capitalists and businesspeople. There are four category awards: Best Intellectual Property Idea, Best Funding Opportunity for Investors, Best Presentation Skills and the People’s Choice Award. The overall winner will be selected from the winners of those categories.

The grand prize is valued at over $15,000 and includes three months in The ICEHOUSE’S leading incubator ICE Accelerator and the opportunity to pitch directly to any of the participating investors. The total prize pool is valued at over $45,000 and is supported by ICEHOUSE founder The University of Auckland Business School and corporate partners BNZ, BCG, Ernst & Young, HP, Gen-i, Microsoft, Minter Ellison Rudd Watts and Telecom.

All that for just an $85 entry fee.

Read more in Idealog, and register at www.theicehouse.co.nz, and here's ICEHOUSE's Andrew Hamilton explaining FAST Pitch on the telly.

Now you are one

Increasingly known as the place to be for online discussion on graphic design in New Zealand, Design Assembly is set to celebrate its first anniversary with interesting conversations, birthday cake and spot prizes. Did we mention there'd be cake? So put your party hats on and go along on Wednesday 30 September.

Slow car

I don't know about you but some things aren't meant for the slow design movement.

Sitting pretty

Perhaps we'd have better luck with Honda's indoor electric unicycle-all the fun of a Segway without the effort of standing up.

Here's hoping

And now for something hopelessly sweet. Hopenhangen is a print and online campaign developed by the International Advertising Association representing the global advertising industry in support of the United Nations. The idea: gather enough hopeful statements to form a petition for the forthcoming Copenhagen conflab on climate change. Only two hopes from Nu Zild? Come on! via Moxie

Quote of the week

If one in ten New Zealanders are concerned about pigs in pens, communications can quickly help turn that into a 400,000-strong movement.

–Environmental consultant Dave Pearce on the power and speed of ideas that would once have stayed on the fringe

More at Idealog online

Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.

Also in Idealog Weekly …

2010-08-27 13:26:59: 128 pages of pure gold

2010-08-20 11:51:54: Total Semi-Permanent

2010-08-13 13:18:18: Life through a lens

2010-08-06 13:54:12: Pie in the sky

2010-07-29 12:38:14: Great ideas come in twos (or more)

2010-07-23 14:16:23: The bounce factor

2010-07-16 14:59:03: What doesn't kill us makes us stronger

2010-07-09 13:46:23: The future is now

2010-07-02 14:45:16: Sneaking around

2010-06-25 13:52:07: Making their mark

2010-06-18 14:18:59: From C-student to CEO

2010-06-11 12:59:50: Walking the talk

2010-06-04 12:06:56: Stars of the small screen

2010-05-28 13:27:44: A job well done

2010-05-21 11:38:39: Story of my life

2010-05-14 13:34:52: Where are the asteroids?

2010-05-07 15:03:09: Get your fancypants on

2010-04-30 14:44:05: Ready, aim, fire

2010-04-23 15:11:14: Lean machine

2010-04-16 13:38:34: It's better when it's free

2010-04-09 11:11:34: Good fortune

2010-04-01 13:47:45: Forward thinking

2010-03-26 14:58:28: Back to basics

2010-03-19 12:43:58: End of the road

2010-03-12 14:29:30: Under the sea

2010-03-05 14:32:56: Race to the bottom

2010-02-26 14:43:20: Small but mighty

2010-02-19 14:43:04: A taste of what's to come

2010-02-12 16:27:05: The case for saving science

2010-02-05 11:20:54: Betting on the bell curve

2010-01-29 11:43:43: Urban facelift

2010-01-22 12:46:42: Back to business

2009-12-18 12:32:14: An Idealog year

2009-12-11 11:32:17: Cultivating creativity

2009-12-04 12:41:50: Beating the data maze

2009-11-27 13:20:20: Into the wild

2009-11-20 12:09:59: Clever Kiwi

2009-11-13 15:24:34: Behind the scenes

2009-11-06 16:14:16: The garlic solution

2009-10-30 17:36:54: Man of the moment

2009-10-23 18:20:02: By the numbers

2009-10-16 16:18:27: Pavlova principles

2009-10-09 18:53:36: The secret of the songbook

2009-10-02 14:52:56: Free and easy

2009-09-25 14:58:12: What the world wants

2009-09-18 14:58:12: A slice of the pie

2009-09-11 16:16:54: Walking man

2009-09-06 22:39:01: A calmer kind of business

2009-08-28 16:14:07: We have issues

2009-08-21 14:15:49: Mincing about in waistcoats

2009-08-14 15:16:48: Wired on pop culture

2009-08-07 14:33:11: Trust is not a commodity

2009-07-31 14:05:29: Fuzzy logic

2009-07-24 12:44:11: Game of life

2009-07-17 15:07:41: Grape expectations

2009-07-10 15:55:03: Blade runners

2009-07-03 16:10:16: Free: another word for nothing left to lose

2009-06-26 17:29:25: Poorly pleased

2009-06-19 13:07:47: The giver

2009-06-12 15:09:07: Buggy on down

2009-06-05 13:15:14: Brand Cambo

2009-05-29 14:46:37: When the going gets tough, go proactive

2009-05-22 14:49:27: Bayerische Wasserstoffmotorenwerke

2009-05-15 13:37:38: Rugger blogger

2009-05-08 16:19:47: Get on our cloud

2009-05-01 14:23:55: Easy Tiger

2009-04-24 10:45:23: Tiki tacky

2009-04-17 15:41:21: The not-so-great indoors

2009-04-03 15:41:21: A site for sore eyes

2009-03-27 12:01:53: Dual control

2009-03-20 12:41:29: Worth their Alt

2009-03-13 11:40:07: Biofuels or bio-fools?

2009-03-06 13:06:03: It's electrifying

2009-02-27 12:05:00: Experience-rich and theory-poor

2009-02-20 08:34:12: It's a hundred-and-fourteen-pager

2009-02-13 10:17:02: Own your mistakes

2009-02-05 11:08:46: Rules—made to be broken

2009-01-30 12:13:46: Money: that's what I want

2008-12-05 12:15:14: Framed by the thousands

2008-11-28 11:53:12: Spank-branding novelty next week

2008-11-21 10:07:48: In the Loop

2008-11-14 12:30:00: Your good health

2008-11-07 15:29:37: Misfits of science

2008-10-31 00:00:00: No absence of colour

2008-10-24 12:55:16: Plain-speaking Peri

2008-10-17 15:17:07: Rebels with a cause

2008-10-10 14:53:35: Seoulipsism

2008-10-03 13:18:51: Fall seven times and stand up eight

2008-09-26 13:20:53: Don't label us

2008-09-19 14:37:12: Bloody Graham

2008-09-19 14:17:45: Dream proposition

2008-09-05 15:21:48: Taxi!!!

2008-08-29 11:24:08: Up-Skilling on Idealog TV

2008-08-22 13:16:57: 144 pages of pure pleasure, plus politics

2008-08-15 11:42:43: Wash down that Lovemark with a Steinie

2008-08-08 12:00:07: Strange journey

2008-08-01 15:17:10: SMElly and happy

2008-07-25 13:24:35: What a dive

2008-07-18 12:19:42: Softly and woolly does it

2008-07-11 11:59:13: The saviour from Timaru

2008-07-04 14:50:24: Last laugh

2008-06-27 10:56:38: King Kev

2008-06-20 12:20:14: Slow ART

2008-06-13 11:56:13: Killing two birds with methane

2008-06-06 11:41:39: A combine harvester

2008-05-30 11:55:00: Gold paint

2008-05-23 12:01:40: Rock, out

2008-05-16 10:44:03: Goodwill hunting

2008-05-09 11:53:04: No wine jokes please

2008-05-02 11:51:55: Who's bad?

2008-04-24 13:23:02: Succession success

2008-04-18 13:41:43: Out now or thereabouts

2008-04-11 12:52:49: Paint by numbers

2008-04-04 14:24:53: Reincarnated good

2008-03-28 15:26:16: Making it

2008-03-20 17:03:39: Knock three times

2008-03-14 12:31:52: The customer is always tight

2008-03-07 11:56:55: Beautiful words

2008-02-28 12:55:22: Goodnight, I'm off to work

2008-02-22 12:15:19: The art issue

2008-02-15 11:31:15: Straight to the top

2008-02-08 16:05:53: H for hot

2007-12-13 14:52:13: Nothing in common? Perfect

2007-12-06 12:50:32: Who needs a beer?

2007-11-30 12:37:37: Dirty secret goes public

2007-11-23 13:28:24: Don't speak

2007-11-16 17:01:13: Worthy work (and free beer)

2007-11-02 20:07:12: East meets best

2007-10-25 12:47:59: Raid the fridge

2007-10-19 09:18:05: Looking good

2007-10-13 10:20:34: Can't miss it

2007-10-05 12:55:52: Fresh meat delivery

2007-09-28 11:49:23: If the walls had eyes

2007-09-21 04:13:23: Phoenix rising

2007-09-15 04:32:01: Can we fix it? Yes we can

2007-09-06 19:00:00: Feats of social engineering

2007-08-31 09:01:09: Doesn't bite

2007-08-24 13:21:33: Telling us where to go

2007-08-16 23:00:00: Tomorrow time

2007-08-10 12:15:51: Going West

2007-08-03 12:35:31: How to ... be your business

2007-07-27 14:11:06: Freaky food

2007-07-20 15:05:00: Meet the neighbours

2007-07-12 12:16:19: Free Hollie

2007-07-06 09:03:58: Green queen

2007-06-29 08:59:24: The truth about youth

2007-06-21 16:03:33: Walk this way

2007-06-14 17:58:53: Times ten

2007-06-07 15:13:55: The ape woman needs a label

2007-06-01 08:51:45: Impossible is something

2007-05-25 14:53:52: Yeah, we're still here

2007-05-11 14:43:35: Trophy time

2007-05-03 15:49:14: Friends with the band

2007-04-23 23:00:00: Why worry?

2007-04-19 16:08:21: Done by the big jobs

2007-04-12 22:34:29: A rockin' good read

2007-04-05 13:54:05: No fear

2007-03-29 21:54:07: Out to pasture

2007-03-22 15:38:14: Hip-hop and The Human Touch

2007-03-15 14:27:49: Crazy Frog and Billy T

2007-03-10 01:00:00: The Benadryl edition

2007-03-01 14:30:53: We can be Xero

2007-02-22 17:17:14: Back on board

2006-12-15 12:34:29: Free beer

2006-12-08 11:09:40: December 8, 2006

2006-12-01 10:13:51: December 1, 2006

2006-11-24 13:38:37: November 24, 2006

2006-11-16 12:08:37: November 16, 2006

2006-11-09 12:13:04: November 9, 2006

2006-11-03 13:27:12: November 3, 2006

2006-10-26 13:39:26: October 26, 2006

2006-10-19 16:11:46: October 19, 2006

2006-10-12 17:31:36: October 12, 2006

2006-10-06 10:16:05: October 6, 2006

2006-09-28 16:19:29: September 28, 2006

2006-09-21 15:42:31: September 21, 2006

2006-09-14 13:56:38: September 14, 2006

2006-09-07 00:00:00: September 7, 2006

2006-08-31 00:00:00: August 31, 2006

2006-08-24 00:00:00: August 24, 2006

2006-08-17 00:00:00: August 17, 2006

2006-08-11 00:00:00: August 11, 2006

2006-08-03 00:00:00: August 3, 2006

2006-07-27 00:00:00: July 27, 2006

2006-07-21 00:00:00: July 21, 2006

2006-07-13 00:00:00: July 13, 2006

2006-07-06 00:00:00: July 6, 2006

2006-06-29 00:00:00: June 29, 2006

2006-06-22 00:00:00: June 22, 2006

2006-06-15 00:00:00: June 15, 2006

Tweeted

Overheard

• Steve on Bottled inspiration:
  Next time you're in Barcelona make sure you stay at the famous Hotel Palace where Antipodes is stocked in the mini-bars and served in the restaurant.  …
• tony on Multi-purpose car park design pushes the sustainability envelope :
  You mean pushing the BS envelope.how can a carparking building be sustainable. Doesnt matter how many wind turbines you put on it......cars arent sustainable in their current guise. It like ...  …
• ash on Wellingtonian's boggy blog design piece gets anti-attention:
  cool idea..but is it a smooth wipe too!?  …
• Tamara Pitman on Misery, Inc.:
  Really never thought that she was a New Zealander, her artwork is sooooooo unquie. Really one of my inspirations now :D  …
• Noel mRoberts on The people's court opens for business:
  At last a N.Z. building design that is original,creative and exciting. So different from the standard rectangular concrete and marble structures that have become the N.Z.standard over many years. Well ...  …
• Bel on Camera never lies:
  Oh my. Very excited about this! Saw the doco at the festival a few years back and it was both funny and moving - can't imagine how kick-ass it will ...  …

• Back to top
• Looking for something else? Check the site map
• © 2005–2010 Idealog. All rights reserved. ISSN 1179–3465