Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.

‘Three engineers get fed up of doing the dishwashers and chuck the lot to the wind’ may not sound like much of a story, but trust us, this one’s powerful and a good read to boot.
Amanda Cropp speaks to Wayne O’Hara, Richard Butler and Bill Currie about squeezing kilowatt-hours out of thin air with revolutionary single-bladed turbines—and how they feel about taking the step into the unknown in their late forties. Read the story on our website.
These guys have obviously never driven in Auckland rush hour traffic. See that kind of stuff every day.
http://www.youtube.com/watch?v=8HUmrDa5PPE

And while we’re on automotive subjects, designers Mike and Maaike predict that sometime around 2040 you’ll hand in the steering wheel for good. And the car keys. The baseball-cap-backwards brigade won’t like it much.
Truly shocking moments of HB Media deviancy captured on camera: see Vincent Heeringa close up and Matt Cooney doing it on stage with a microphone. Rest of the staff from Good and Inspire get in on the action and OMG … just remember that once viewed, it cannot be unseen.

Shutterbug Heeringa also made his way to the Icehouse to chat with CEO Andy Hamilton about incubators and receding hairlines.


Congrats to Travis O’Keefe (Ngati Porou) who picked up the Supreme Eye of the Needle Maori Innovation Award last Saturday for Health TV, which spreads health and wellbeing information in medical centres.
Alan Wichman (Ngati Porou/Rarotonga), Glen Katu (Ngati Rereahu/Ngati Maniapoto), Rhonda Kite (Te Aupouri) and the Taonga Education Centre, Manukau City (Georgina Kupa, Anne Candy, Marama Whaiapa) were named Innovation Icons for their work over the past years in technology, health and business.
Maurice Tipene (Te Arawa/Ngati Awa/Ngapuhi) and Dr Adele Whyte (Ngati Kahungunu/Whakatahea) were named Rangatahi Innovation Icons for their sterling academic and research efforts too.
The Maori Innovation Awards took place at the Atamira: Maori in the City biennial exposition last weekend in Auckland.

Here’s a dramatic story on why you need to watch out when workers really dig it.

Your web work is better than you think, and the Onyas wants it. More information on how to enter is up—and the answers to a bunch of questions—so check it out at the Onyas website. Entries close on August 20.

Do you prefer not to duke it out with intoxicated punters late at night but still want to see some of Wellington’s hottest bands? Do you go to face the music, only to realise that you have work next day and have to leave?
In that case, the Soundstage at the Downstage Theatre could be right for you. Once a month on Sunday evenings, Soundstage will feature some great local acts, starting on July 19 with The Woolshed Sessions. This is means “lashings of lap-steel guitar, lush vocal harmony singalongs, taonga puoro and banjo punctuations” from some of NZ’s most respected independent musicians, with a Takaka Twang.
“It’s amazing! We’re going to make energy out of thin air!”
—Wayne O’Hara of Powerhouse Wind recalls a competitor’s delight
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
Juha Saarinen
Ideologue, Weekly


Next time you're in Barcelona make sure you stay at the famous Hotel Palace where Antipodes is stocked in the mini-bars and served in the restaurant. …
You mean pushing the BS envelope.how can a carparking building be sustainable. Doesnt matter how many wind turbines you put on it......cars arent sustainable in their current guise. It like ... …
cool idea..but is it a smooth wipe too!? …
Really never thought that she was a New Zealander, her artwork is sooooooo unquie. Really one of my inspirations now :D …
At last a N.Z. building design that is original,creative and exciting. So different from the standard rectangular concrete and marble structures that have become the N.Z.standard over many years. Well ... …
Oh my. Very excited about this! Saw the doco at the festival a few years back and it was both funny and moving - can't imagine how kick-ass it will ... …