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October 12, 2006

Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.

In this week’s issue: a new magazine, life and death on TV, phone movies, video easy, a new agenda and the quote of the week.

The new issue

It’s hot, it’s new and it’s very Idealog. On bookshelves next week (and with subscribers tomorrow), Idealog #6 is packed full of great ideas, amazing people and no pictures of Michael Cullen, Charlotte Dawson or the forgettable guy from VivaFM. Instead there’s a profile of Roger Beattie, New Zealand’s fiercest conservationist (and capitalist); Star Now, Wellington’s Next Big Thing in the webspace; an interview with Wired magazine’s Chris Anderson, author of The Long Tail; and a whole bunch more. Check out the contents page and the huge list of Idealog stockists. To get your own copy before anyone else does, subscribe!

Life & death on TV

The demise of free-to-air TV is much discussed, as audiences and advertising budgets are split in a million directions. Idealog blogger and co-founder David MacGregor argues the recent 14 percent decline in TVNZ’s advertising rates is not a blip but the beginning of a long slide for broadcasters. Driving the slide is the rise of alternative broadcast media, whether it’s Skype TV (codename ‘The Venice Project’), TiVo devices or the web. The acquisition of YouTube by Google this week for US$1.6 billion shows the amazing power of the Internet as a broadcast medium. YouTube delivers 100 million videos every day and boasted 72 million ‘viewers’ in the month of August. Remember, it’s not even two years old!

Check out David’s blog. What do you think? Leave a comment.

Meanwhile, on your phone 

And then there’s the mobile phone as the new cinema. In what is certainly a New Zealand first, and maybe a world first, AUT lecturer in digital media Andrew McKenzie has created a spaghetti western series for downloading to your mobile phone. Big deal? Yes. As Andrew points out in Idealog #6, there are five billion video-phones out there—not a bad niche. The pilot film is getting great response from mobile phone experts in the US.

Andrew’s aim is to create a new episode everyday. “I need a bit more money to do that,” he admits. C’mon Telecom et al. Buy the movie!

Video easy

Continuing with the screen theme, view the amazing video that won the Juice TV Music Video Awards this week. Scroll down the page a bit ...

A new agenda

The new issue of Idealog contains The Agenda—our great new events calendar, graciously sponsored by Becks. The calendar can also be viewed online and even updated by you, dear readers. Check it out.

Quote of the week

“No one has ever asked me to talk about my business before; it was really neat.”
—Richard Taylor on winning the Ernst & Young Entrepreneur of the Year awards last night

More at Idealog online

Read more on our website: Web exclusives, opinion, Idealog IP and the Idealog blogs. See you at idealog.co.nz.

  Matt Cooney
  Editor

Idealog Weekly is sent to friends, subscribers and registered website users of Idealog magazine.

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2008-03-07 11:56:55: Beautiful words

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2007-12-13 14:52:13: Nothing in common? Perfect

2007-12-06 12:50:32: Who needs a beer?

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2006-12-15 12:34:29: Free beer

2006-12-08 11:09:40: December 8, 2006

2006-12-01 10:13:51: December 1, 2006

2006-11-24 13:38:37: November 24, 2006

2006-11-16 12:08:37: November 16, 2006

2006-11-09 12:13:04: November 9, 2006

2006-11-03 13:27:12: November 3, 2006

2006-10-26 13:39:26: October 26, 2006

2006-10-19 16:11:46: October 19, 2006

2006-10-12 17:31:36: October 12, 2006

2006-10-06 10:16:05: October 6, 2006

2006-09-28 16:19:29: September 28, 2006

2006-09-21 15:42:31: September 21, 2006

2006-09-14 13:56:38: September 14, 2006

2006-09-07 00:00:00: September 7, 2006

2006-08-31 00:00:00: August 31, 2006

2006-08-24 00:00:00: August 24, 2006

2006-08-17 00:00:00: August 17, 2006

2006-08-11 00:00:00: August 11, 2006

2006-08-03 00:00:00: August 3, 2006

2006-07-27 00:00:00: July 27, 2006

2006-07-21 00:00:00: July 21, 2006

2006-07-13 00:00:00: July 13, 2006

2006-07-06 00:00:00: July 6, 2006

2006-06-29 00:00:00: June 29, 2006

2006-06-22 00:00:00: June 22, 2006

2006-06-15 00:00:00: June 15, 2006

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