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Drone-maker DJI is opening its first store in New Zealand

DJI is setting up to open Auckland’s first retail drone store this Saturday - making it the first DJI authorised retail store in New Zealand.

Drones have quickly come to the spotlight in the last 18 months, being dubbed 2016’s most sought-after gift.

Now, Eden Terrace in Auckland is due to get its own official drone store, opened by a global leader in developing and manufacturing innovative drone and camera technology, DJl.

The 65+ square metre store is opening in partnership with Ferntech, an authorised distributor to New Zealand for DJI’s industry-leading drones.

The store comes with an 8 square-meter flight cage, where customers can learn from the pilots, talk to technical support staff and see DJI drones in action.

The display will include a wide selection of DJl drones, including accessories and navigational tips from in-store trained drone piolts.

There are also special drones on offer for professional photographers and cinematographers and for companies interested in adopting aerial technology for their business.

Kevin On, DJI’s director of communication, says New Zealand is a perfect market to open in because of its variety of different landscapes.

“We are very excited to work with our dealer partner to expand DJI’s retail footprint in New Zealand and to provide a place where people can discover and experience the joys of flight.”

“Whether it’s learning how to operate a drone for the very first time or getting inspiration from other aerial photographers, they will be amazed at what this technology can do for them,”

Tom Goodwin, general manager of Ferntech, says that the company is excited to partner with DJl to open Auckland’s first store.

"DJI is at the forefront of drone and camera technology, and the most innovative brand in this space. Together, we are creating a physical hub where anyone can learn and experience DJI’s latest technology, whether you are a professional aerial photographer or someone exploring drones for the first time.”

The DJl store opens its doors to customers this Saturday at 10 am and is located at 96 New North Road, Eden Terrace.

To celebrate the grand opening, there will be a series of activities and programmes including prize draws and early bird discounts of up to 50 percent, or a maximum of $1,500.

Customers who attend on Saturday also have the opportunity to take the New Pilot Experience, a free event designed to give first-time pilots the knowledge needed to fly their first drone.

Throughout the day the store will also be giveaways, along with special prices for some of their highest quality drones.

DJI’s global operations currently span across the Americas, Europe, and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, emergency response, agriculture, conservation and many other industries.

This story first appeared atThe Register.