Swiss Army Jacket hits Kickstarter, wins internet, makes US$3M

Swiss Army Jacket hits Kickstarter, wins internet, makes US$3M
Practical genius or fashion monstrosity? This ultra-functional travel garment has hit a nerve with crowdfunding patrons regardless.

It’s the jacket you never knew you needed, and now can’t live without.

Baubax, the Chicago-based company behind the unexceptionally-named ‘Travel Jacket’ asked Kickstarter backers for a modest US$20,000 to begin production on their unassuming, but uber-functional sweater.

Now, the campaign has made crowdfunding history, positively smashing its $20k target by around $2,930,000, still with 36 days to go.

The jacket, which comes in four styles and does everything from store your iPad to charge your iPhone to hold your ear buds, was created by frequent traveller and inventor Hiral Sanghavi and has gone on to become the most funded clothing project in the history of crowdfunding.

Sanghavi created the jacket after growing frustrated that he frequently forgot his neck pillow when flying to meet his new bride and Travel Jacket co-founder Yoganshi Sanghavi. That frustration was the impetus to create the Swiss Army Knife of jackets: an item of clothing that was designed to contain “everything a traveler wants and needs”.

The coat comes in four different styles: Bomber, windbreaker, sweatshirt and blazer, and a variety of different colours. 

Get yours here.