The Pond puts creative talent pool on tap

The Pond puts creative talent pool on tap

Creative talent placement agency The Pond's spruced up website is now a fully fledged matchmaking service where company owners can browse profiles to find someone for a particular job.

Wellington digital agency Heyday overhauled the interface so users can search for a person by profession, specialist skills, industry experience and location.     

“Our investment means the creatives we represent can be found more easily by clients on any device at any time, after hours and now as far away as Australia and Asia," The Pond's creative director Leighton Howl says. "Given the work we’ve put into design, user experience and search engine optimisation, we expect every creative to attract over 10,000 key views a year – that’s 10,000 clients or businesses looking for a creative to hire or engage with on a project.".

And changing the URL suffix to from .co to .net reflects "the closing gap between the New Zealand, Australian and Asian markets", he says. 

“The new website is exposing and connecting creatives in the main centres with SMEs that now have a place where they can go to find the professional industry freelancers with the skills and expertise they require to grow their businesses.”