Pure Advantage turns attention to housing market

Could Pure Advantage play a role in fixing our housing market? The group has put out a request for expressions of interest for an at-scale pilot project to deliver affordable residential housing using off-site manufacturing techniques.

​Could Pure Advantage play a role in fixing our housing market? The group has put out a request for expressions of interest for an at-scale pilot project to deliver affordable residential housing using off-site manufacturing techniques. 

Pure Advantage chief executive Duncan Stewart says as a result of its extensive consultation and research, Pure Advantage identified sustainable housing among seven key green growth opportunities for New Zealand and has since been working with industry experts and corporate leader Kiwibank on a commercial solution.

"If New Zealand has understood the health, welfare, environmental and economic benefits of affordable, sustainable housing for many years why has the country has failed to build any significant volumes?

“The answer is a complex one that included financial and legal risk, regulatory barriers and other market conditions which results in very little incentive for innovation and improvement. 

“We now know that with the support of funding partners, we can not only potentially offer mortgages to homeowners but also finance the off-site manufacture builders themselves to help upscale their operations. Our intention is to deliver an at-scale pilot development of 300-500 homes to prove the business model and kick start the off-site manufacture industry.”

The pilot project will be based in the Christchurch area and Pure Advantage says it particularly wants to hear from any interested companies that deploy domestically-based manufacturing of building components using a local workforce, as well as nationally-sourced material. 

For a copy of the Request for Expressions of Interest email info@pureadvantage.org.  Responses are due by 5pm on February 21.