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New Sony site demonstrates how the sausage gets made

Auckland company Assembly has created a new website for Sony's 'Be Moved' campaign that displays products as the sum of their parts.

assembly makes website for sony showing how products are made​Auckland company Assembly has created a brand-spanking new site for Sony's 'Be Moved' brand campaign, which cleverly showcases a selection of products as the sum of their parts. 

Animations give the appearance of product assembly to seven products: the Sony Walkman sports MP3 player, the AR1 loudspeaker, the 4K Ultra HD TV, the personal 3D viewer, RX1R premium compact camera, PS4 controller and QX100 camera lens as visitors scroll through the site.

"We had to break down all the products and make sure they were accurate for Sony," says executive creative director Damon Duncan. "The volume of modelling we had to do was quite enormous."

13 Assembly staff were involved in the project, which had a six week production turnaround.

Traffic to the site is driven by the associated 'Join Together' TVC, which Sony has designed to celebrate the combination of engineering and artistry, made by Wieden and Kennedy in Portland.

Assembly has also created two apps in a suite Sony is producing to showcase the waterproof functionality of the Experia Z1 phone.

Assembly has been in contact with Wieden and Kennedy Portland for eight months and this is the pair's first collaboration, Duncan says.

This post originally appeared on StopPress