New-school marketing: Claudia Batten and Edgar Papke on bringing humanity back into business

New-school marketing: Claudia Batten and Edgar Papke on bringing humanity back into business
"We've almost forgotten what marketing really is," says Claudia Batten.

"We've almost forgotten what marketing really is," says Claudia Batten. 

In this video series with leadership expert Edgar Papke, the Kiwi lawyer-turned-entrepreneur elaborates on her "squiggly line" philosophy (that's a willingness to veer off the linear path and experiment) and dishes on the importance of regaining consumer trust – why brands need to overcome their fear of opening up and being honest.