British Airways nudges eyes skyward, while Domino's urges punters to look down

British Airways nudges eyes skyward, while Domino's urges punters to look down
It seems the travellers and the aviation industry weren't the only ones captivated by British Airways' recent #lookup campaign, which used surveillance technology to hook billboards up with its planes passing overhead. Domino's Pizza in the UK has followed suit with a ripoff that asks up to #lookdow

It seems travellers and the aviation industry weren't the only ones captivated by British Airways' recent #lookup campaign, which used surveillance technology to hook billboards up with its planes passing overhead.

The technology let the airline give the impression UK toddlers were standing up and pointing at the aircraft.

Domino's admits to having its tongue firmly in its cheek with its twist on the British Airways' ads. The pizza company's version asks us to #lookdown at the pizzas it delivers.