Tourism New Zealand has launched the China Toolkit, a new resource aimed at helping tourism businesses cater to the growing Chinese market.
Developed with input from New Zealand Trade & Enterprise, the Tourism Industry Association, and other industry organisations, the website is organised into four areas:
· About China: The basics about China, its people, culture and how to do business
· Getting Ready: Preparing for Chinese visitors: language, etiquette, food and other services
· Market Intelligence: Information to help with business planning
· Info for Visitors: Access material, much of it in Chinese, to provide to visitors
Paul Yeo, Tourism New Zealand’s industry relations manager who led the project, says many of these tools already existed, and the site has brought them together systematically.
“We currently have around 150 ‘tools’ in the toolkit and we’re looking for more,” says Yeo.
“We will also identify what items need to be specifically developed, such as training modules. These will be prioritised to be implemented in 2014.”
The website was funded by the Ministry of Business, Innovation and Employment (MBIE) and springs from the government's China Market Review.
"One of the purposes of the China Market Review was to identify new strategies to ensure New Zealand captures greater value from the China market," says MBIE tourism policy manager Robyn Henderson.
"Improving the quality of visitor experiences is a basic but essential element of this, and the development of the China Toolkit was a key recommendation."