Social media has been a huge global success, largely because it fuels the innate human desire for connection. But by most measures, despite some early zealotry saying it would mark the end of traditional marketing, social media marketing hasn’t.
Brands have basically crashed a party they were never invited to. So why do people connect with brands online? And how can brands use their ‘friends’ to create a competitive advantage? In the first of what we hope will be many StopPress Presents events, we're combining food, drinks, knowledge and networking and bringing together some of the industry’s biggest brains for an evening dedicated to explaining the oft-mysterious realm of social media marketing.
The Research Agency’s consumer strategist Colleen Ryan on its study into what Kiwi consumers expect when they befriend brands online, why some brands may be barking up the wrong tree by focusing on engagement and how social data can offer brands a competitive advantage.
Vodafone’s general manager of digital and social media Geri Ellis on how social media has sparked major shifts in operational models, how it can help your bottom line and why you should be using it to improve customer experience and create brand differentiation.
Facebook’s head of sales in New Zealand Claire O’Connell on how social advertising exposure impacts on sales, how Kiwi brands large and small can use new tools like Graph Search to target customers and what the world’s biggest social network sees in the tea leaves.
APN New Zealand’s editor-in-chief Jeremy Rees on how social media has evolved from a channel to talk about the news to a way to deliver it.
Open Communications’ managing partner Matt O’Sullivan on how social media is making media social and changing comms strategy—for the better.