Cult brand Lululemon launched in New Zealand earlier this year; now market community connector Kristy Taylor dishes on her daily routine, the Kiwi mentality, and the four pillars that set the company apart.
Your title is market community connector – what does that mean?
My role as lululemon athletica New Zealand Market Community Connector is to inspire and support the New Zealand lululemon store teams in creating and executing their community programmes. Through our store community programmes, we inspire and educate our communities on their path to yoga and fitness.
And what does a typical day in the life look like for you?
I love starting my day with a good sweat, so you will usually find me up early for a CrossFit or personal training session to get the endorphins flowing. From there it’s into one of our lululemon stores to spend time with our store teams, guests and community partners.
While in store I will do a fit session with a new and amazing instructor, so that they can give us feedback on its performance as feedback is integral in our design process. Then it’s off to an afternoon yoga class and goal coaching session with one of our incredible ambassadors. Bliss!
What is it about the Lululemon brand you think has made it so successful?
It’s the combination of our unmatched technically beautiful product, our great guest experience, our community programmes and our cool company culture.
At our roots, we are a yoga-inspired athletic apparel company. Our clothes are built by athletes for athletes based on feedback focusing on fit, function and technical performance.
Our educators educate on our product features empowering our guests to make knowledgeable decisions about our products. We create a great guest experience through our educators with the goal of enhancing lives rather than selling product.
Through our community programmes we inspire and educate our communities on their path to yoga and fitness. We are a hub for yoga and health in our communities and we open doors to yoga through our in-store yoga classes.
Finally as a company, we are a values-led organisation that empowers our people to reach their full potential through a culture of leadership, personal responsibility and goal setting.
It’s these four pillars that really differentiate the lululemon brand.
What did you do before Lululemon?
I was a personal assistant and office manager for a recruitment agency.
And what do you get up to outside of work?
My fiancé and I love to get outside as much as possible, hitting one of Auckland’s many walking trails, beaches or getting out on the water. Food, and eating, is also a favourite pastime of ours so trying out a new cafe or restaurant is a must, as is topping up our fruit and vegetables for the week at the local organic markets.
How is Lululemon in New Zealand different from its presence in other countries?
It is clear that Kiwis love to be outside, love to sweat and feel great by staying active and involved in their community. We love learning from our guests everyday what they are passionate about, and tailoring our community programme accordingly.
Each of our stores is unique and resonates with our guests and their respective community. We work with our local communities creating new and authentic community connections that wouldn’t otherwise exist.
And what other brands do you love/admire and why?
I have great admiration for studio and gym owners in New Zealand. They get up every day and create the space for their communities to work on their health and fitness and do so from a genuine place of caring about others. Their tireless efforts improve the overall health of the community and allow everyone the opportunity to do something good for themselves and their families – what could be better than that?