Manuka Health seals China distribution deal

Food science company Manuka Health reckons it's on track to double sales in China thanks to a strategic agreement in Shanghai with Chinese company Sunjoy Marketing and Trading.

York Huang, CEO, Sunjoy; Kerry Paul, CEO Manuka Health; Zion Cheng, Principal Business Development Manager, Cardinal Health China

Food science company Manuka Health reckons it's on track to double sales in China thanks to a strategic agreement in Shanghai with Chinese company Sunjoy Marketing and Trading.

Manuka Health is predicting that total China sales of around $5 million this financial year are expected to double to $10 million in 2015 under the new agreement. Current market share is projected to increase from 10 to 30 percent.

“The agreement with Sunjoy gives us access to a full range of sales channels with national distribution, not just in traditional consumer channels but the health sector as well,” chief executive Kerry Paul said.

“As well as looking after distribution, Sunjoy will handle the logistics of things like importing and marketing.”

Through Sunjoy’s partnership with Cardinal Health China, a foreign-owned distributor in China, Manuka Health will also gain access to pharmacies and hospitals for some of its functional food and medical care range, such as wound care dressings.

“There is huge business potential for us in China for a range of Manuka Health products, but we will be introducing them step by step, initially concentrating on east and south China.”

Along with local manuka honey (of which it is one of the three major suppliers in China), the company exports diet supplements, gourmet foods and beverages to China.