Kiwis, being the nice bunch that they are, rallied behind Fairtrade Certified products this October and voted for their favourites in the Fairtrade Products Awards. The winners are all Kiwi brands: Whittaker's Fairtrade Dark Ghana (large business category), All Good's Fairtrade Bananas (medium category) and Micah Clothing's Fairtrade Classic T-shirt (small category).
Steve Knapp, CEO of Fairtrade Australia and New Zealand, says there has been strong growth in Fairtrade in the country over the last few years, adding that "the demand for Fairtrade products has increased with sales in New Zealand increasing to $52 million last year".
Fairtrade research has shown that, on average, Fairtrade growth in New Zealand over the last five years has been above 50% and almost 8 in 10 Kiwis want Third Party Verification, like Fairtrade, of the claims made by companies. Fairtrade adds that, on average, that are more than 15 new businesses entering the Fairtrade system in the ANZ region each year.
New Zealanders seem to be rewarding companies with their money, more than just their vote. 2012 sales of Fairtrade Certified products are up 16.5% from the year before, showing how strongly Kiwis support farmers being paid fairly.