Maybe it was inevitable, given the similarities of their names, but Hamilton-based IndieReign and global crowdfunding site Indiegogo have announced a partnership to propel independent filmmakers further into the limelight.
Online marketplace IndieReign lets filmmakers distribute and sell directly to fans online, so users who opt in to the partnership will get extra leverage for their projects during their shot at raising funds.
They'll be featured on the Indiegogo partner page, receive extra exposure to IndieReign's film-loving community on its website and through its social channels.
"The influence we were building within the global film community meant that it ended up a no brainer from an Indiegogo perspective. We think the fit is great, people are voting with their wallets to get independent films made on Indiegogo (people are getting tired of the formulaic Hollywood script). Now they can watch them on IndieReign," says IndieReign founder and chief executive David White.
"Both our companies are focused more on the global market where others in the space are very US-centric. In saying that, 80 percent of our users are based in America."
Danae Ringelmann, co-founder and chief customer officer of Indiegogo, says IndieReign is one of the leaders in the movement towards a more sustainable independent film industry.
"With literally thousands of film projects around the globe raising funds each month on Indiegogo, both our organisations are naturally aligned to helping filmmakers succeed."
Among the projects that has benefited from the partnership is American/Korean film collaboration, Amiss. The Indiegogo campaign was featured on IndieReign’s blog, promoted to the film-loving IndieReign community, won both IndieReign’s Project of the Week and Project of the Month competitions, and will go on to be distributed on the platform when released.
According to Amiss co-director/co-producer Raoul Dyssell: "Without IndieReign, Amiss would never have reached the international audience it did, thereby not only reaching our campaign goal, but surpassing it with extra donations, after the campaign had ended, from global supporters who found out about the film on their website".
There are currently 19 IndieReign-backed campaigns on Indiegogo and this year it has supported more than 100 crowdfunding projects from all around the world.
Other film-flavoured Indiegogo partners include International Documentary Association, Sheffield Doc Fest, Southern Documentary Fund, JuntoBox and Raindance Film Festival.