Double the fun for Auckland Startup Weekend

It's all on this Friday for Auckland Startup Weekend, which handily enough also coincides with Global Startup Battle, in which teams from the Auckland event will compete against teams from around the world for Google and Amazon-flavoured prizes, among others.

It's all on this Friday for Auckland Startup Weekend, which handily enough also coincides with Global Startup Battle, in which teams from the Auckland event will compete against teams from around the world for Google and Amazon-flavoured prizes, among others.

Samantha Mackay, event communications and engagement manager, says this time around there'll be a real emphasis on design at the strategic level and a rethink of what a designer does for a startup. 

Facilitator Rowan Yeoman says startups used to be technology driven. "They were about solving a technical challenge. Now startups are becoming design driven. They are about truly understanding a customer need and creating something that the customer will not only use (and pay for) but will love.”

According to Startup Weekend national director Alan Froggatt: “People used to look at design as just a way to make things look good. Now design reaches into everything. Business models and processes, customer experience and communication require just as much forethought so that every part of the experience of participating with a product or company is as delightful to the customer as the brand is to the eye.”

Of Global Startup Battle, he says it's a friendly competition between entrepreneurs that benefits everyone involved.

"We need to work together to solve the big problems humanity faces. Entrepreneurs have a shot at figuring out what governments or corporates can’t (or won’t). Kiwis, of course should be playing on that global stage. We have tons to offer. It’s in our psyche.”
 

The star judges this weekend are Trigger Happy's Shona Grundy, Vend's Vaughan Rowsell, and Lightning Lab's Dan Khan (all of whom will be well known to regular readers).

More details on Auckland Startup Weekend here, and stay posted for the results next week.