Hubbards is on a mission to find three people who are legends in their own lunch hour. The cereal giant is looking for people doing fantastic work in their community.
Hubbards will donate 60c from every limited edition box sold. But to whom? Well, that's up to you, really.
People can nominate a local hero who they know is doing great things for a great cause. It really doesn't matter what, as long as it is charitable work for a good cause.
Each local hero’s story can be submitted on the Hubbards Facebook page, along with the details of the good cause they’re looking to support. Hubbards will select three amazing people from the nominations and then the general public will be given the chance to cast their vote early next year for who they feel deserves the greatest proportion of the funds.
Brand manager Kimberley Thorpe says that with so many New Zealanders doing amazing things out there in their local community, the company wanted to recognise some of those true heroes.
"Hubbards has always supported local communities," she adds. The launch of the new muesli is a "great opportunity" to tie in a new product to the support of good causes. "It's a really good mechanism for us to drive community support and it allows every New Zealander the chance to be involved."