Whittaker's joins fight against breast cancer

Whittaker's joins fight against breast cancer

Whittaker’s latest sweet creation, Milk Strawberry flavoured chocolate, has just launched to raise funds for The New Zealand Breast Cancer Foundation medical training.

The New Zealand Breast Cancer Foundation will receive 20 cents from every block of Milk Strawberry chocolate sold until the end of Breast Cancer Awareness Month (October), which will help fund breast cancer medical training.

Whittaker's last year launched the white raspberry chocolate block with the same purpose and raised over $70,000 for the foundation, nearly three times the expected amount. Whittaker’s has become a Pink Ribbon Platinum Partner, which means it is committed to donating at least $75,000 this year.

“We are delighted to continue our involvement with The New Zealand Breast Cancer Foundation, given their important role in helping New Zealanders beat breast cancer. This year, we are focusing our support on their scholarship programme and continuous medical education for breast cancer medical professionals," says Whittaker’s brand manager, Holly Whittaker.

The New Zealand Breast Cancer Foundation’s scholarship programme is used to provide vital continuous medical training to professionals in the areas of diagnosis and treatment of breast cancer. Scholarship funding is allocated to talented individuals in specialities where New Zealand has skills shortages, such as mammography and radiation therapy. In addition, training programmes for continuous medical education for breast cancer will be provided to General Practitioners and Practice Nurses.

The Milk Strawberry block has a real strawberry fondant filling, encased in Whittaker’s smooth, five rolled refined, 33% cocoa creamy milk chocolate. 

Whittaker's has recently been voted New Zealand's Most Trusted Brand for the second year running. It is available nationwide in 250g blocks, at the same price as the rest of the Whittaker’s250g range. A special label has been created for Milk Strawberry blocks in support of The New Zealand Breast Cancer Foundation, which features a picture of a strawberry taken with an MRI scanner.

Four lucky Idealog readers will be in to win a block of this new special chocolate. To enter, leave a comment telling us what your favourite Whittaker's flavour is.