Kiwi crowdfunding site PledgeMe, the local pioneer in the online fundraising game that was set up in 2011, is closing in on a total pledge amount of $2 million.
Founder Anna Guenther said it had beaten the $1.5 million mark last month and had recently surpassed $1.6 million.
The number of projects funded now exceeds 400 and the site's success rate is 49 percent.
PledgeMe now gets types of campaigns it never anticipated at the outset, says Guenther.
"In the early stage the main things were film, music and arts. Now a lot of community projects are coming through."
Examples of these were a campaign to fund a wind turbine and funding and crowdsourced nominations for a youth council in Whangarei.
"It's the things we would never have thought of," Guenther says.
She believes the impending introduction of US-founded crowdfunding website Kickstarter will boost the industry, but thinks the company needs to have local staff to educate people about its services. "I think it's going to raise awareness of what crowdfunding is and how it can work."
It will make sense to use Kickstarter if your potential crowd of funders is in the US, but PledgeMe has a very local focus, she says.