The great Kiwi campervan adventure is a right of passage as old as time itself. New Zealand-based camper rental Jucy is giving New Zealanders (and our Australian and American cousins) the chance to haggle down the price by tweeting.
During 5 and 6 August, twitterers are encouraged to share their favourite travel stories using the #campervanadventures. Each tweet with the tag drops the price of Jucy's campervan rentals by 0.001 percent (up to a maximum of 60 percent), which can be redeemed using a promo code on the Jucy website. The promo code will be revealed to the community following the competition and can be used by anyone on 8 August, for trips until 15 December.
The promotion was developed internally, Jucy does its advertising and creative work internally. Jucy's social media and communications manager Karen Tay says the idea was inspired by Japanese clothing brand Uniqlo's 'Lucky Counter' campaign, which promtoed the launch of its site by providing Twitter-powered discounts to products.
Closer to home, ASB Bank's recent #LikeLoan campaign traded Facebook Likes for a chance to win a discounted home loan (although it kept the amount each tweet was worth a secret).
"We thought this would be a great way to get our community engaging about something that they're passionate about – travel – and sharing that energy with their friends through Twitter," says Tay.
"Unlike the ASB campaign, our final price reduction is available to the whole community and not just one winner."
The 60 percent maximum requires 60,000 tweets – which is no mean feat. Tay says the Jucy bosses won't be made with giving away 60 percent with that kind of social exposure.