Scoop recently launched InfoPages, a simple service that aggregates all of the information relating to media releases into a master InfoPage on the site.
Telecom is one of the first companies to use the service launched last week.
Scoop business development manager Steven wood says the project gives Scoop’s content “some extra mojo”.
"With InfoPages we think we've cracked it. This is a way for everyone to unlock added value from the quality resource that has been built up since 1999, and it also creates an option for companies and organisations to leverage Scoop more effectively as a hub for content marketing," says Wood.