Former Air New Zealand CEO Rob Fyfe will be taking up a role as executive chairman of Icebreaker in September this year.
The new position will mean Fyfe has an active role in the business and its strategic projects.
Founder and CEO of Icebreaker Jeremy Moon says it is a critical role that works closely with the CEO to develop the objectives of the business for the future.
“I can think of no one better than Rob to be able to do this, given his wealth of experience.”
Fyfe is determined to take Icebreaker to the next level and says he’s excited by the challenge.
“Icebreaker must adapt and accelerate their growth and expansion to maintain their leadership position,” says Fyfe.
Fyfe will be replacing Noel Todd as executive chairman, who Moon says has been “an amazing mentor and inspiration … He taught me the value of integrity and reputation in business and how to think big picture and long term.”