Since launching on 17 June, the Love Your City campaign has resulted in over 4,000 user-generated photos of Auckland on Instagram – and counting.
The campaign, created by Heart of the City, invites Instagram users to take photos of the Big Little City and upload them with the hashtag #loveyourcityblc. It will culminate with an exhibition of the best photographs as part of Art Week, starting on 11 October.
“This is Auckland’s central city through the eyes of those who live and visit here every day, and that’s what we love about this campaign. It’s been created by ‘the city’ to share what they love most with the rest of the world. It’s a very authentic way to show off the incredible breadth and diversity of experiences to be enjoyed here,” says Kate Cleaver, head of marketing for Heart of the City.
“The response in the first month indicates that people enjoy engaging with new media like Instagram and sharing the love of their favourite experiences in the city with others,” she adds.
The hashtag has been used by a number of well-known Aucklanders, including George FM’s Breakfast host Nick D and fashion-savvy blogger Katherine Lowe, who have uploaded photos of their favourite spots in the city.
To be part of this campaign, users need to upload a photo of their favourite place in Auckland’s Big Little City (making sure location settings are on), use the hashtag #loveyourcityblc and tick “Add your Photo Map & choose the location”.