Speaker, writer and consultant Trevor Young (@trevoryoung) cites four ways you can mine your existing platforms to achieve a higher profile for your personal brand.
1 Focus on developing your platform – start a blog or video or podcast series and contribute to it weekly. Integrate your social networking channels and start actively participating; over time you will start developing a reputation as an authority the marketplace trusts, recognises and respects.
2 If your audience is largely made up of people in business or working in the corporate sector, make LinkedIn a priority. There are now 200 million people worldwide on LinkedIn, and my research shows that in the past few months, since its redesign, it has become a lot more social and interactive. LinkedIn is more than just a place to collect contacts – take a deeper dive, share other people’s updates as well as provide your own, join industry groups and contribute ... oh, and make sure your profile accurately reflects your personal brand!
3 Twitter is a great tool for growing your personal network and connecting with people who in all probability you may not get the chance to meet in real life. Again, it’s a matter of getting in and being involved – the more you participate, the more you will get out of it in terms of building relationships with people that will invariably will lead to social and business opportunities in the long run.
4 I hate to sound like a broken record, but be of service to others – use your knowledge and experience to help others, whether it’s a blog post that solves a problem people might be having in an area where you can add value, a video of you shedding light on a particular issue facing your industry, a podcast interview with a relevant expert in their field, answering people’s questions on LinkedIn, uploading a PowerPoint presentation on Slideshare, publishing an information-packed free downloadable PDF e-book, or using social networks to shine the light on other people whether you’re retweeting them or sharing their content and their links on Facebook or Google+.
We have three copies of Young's book to give away: microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand (Wiley, $28.99). To enter, leave a comment below with your best tip for self-promotion. Competition closes June 30 and is subject to Tangible Media's standard terms and conditions.