German beer brand Beck's chose Semi-Permanent in Auckland to unveil its latest toy: a beer bottle where instead of a label there's music.
The Beck's 'Edison Cylinder' is named for Thomas Edison, who first invented the phonograph in the 1870s. Much like the phonograph from a century ago, the beer bottle version is etched with grooves which when traced by needle and amplifier plays recorded audio.
Its premiere performance was in front of the crowd at Semi-Permanent last month, where it recreated Kiwi band Ghost Wave's 'Here She Comes' with remarkable fidelity.
Client: Beck’s New Zealand
Creative Agency: Shine Limited
Machine & Bottle Production: Gyro Constructivists
Making-of Video Production: VICE
Record Label: Arch Hill Recordings
Band: Ghost Wave
Featured Single: Here She Comes
This post originally appeared on StopPress