Billboard in Peru creates safe drinking water

Billboard in Peru creates safe drinking water
Water generating billboard created by UTEC and DraftFCB

Earlier this year, the University of Engineering and Technology (UTEC) in Lima, Peru, teamed up with DraftFCB for a campaign to attract students.

The result of this partnership was a water-generating billboard that has been supplying thousands of litres of drinking water each month to a city that receives annual precipitation of only half an inch per year. 

Apparently, UTEC received an increase of 28 percent in applications as a result of the campaign.