Alex Asher: The latest Kiwi to fly to Start-Up Chile

Alex Asher: The latest Kiwi to fly to Start-Up Chile
Start-Up Chile has accepted yet another Kiwi entrepreneur into their accelerator program. Alex Asher, founder of Top Trainer.

Start-Up Chile has accepted yet another Kiwi entrepreneur into their accelerator program.

Alex Asher is the founder of Top Trainer, a new online software that helps personal trainers to support a larger client base and encourage their clients to maintain better habits between sessions.

Asher is "ecstatic" about the idea of developing the business from Chile, where he will mix with entrepreneurs from 28 other countries for six months.

The programme also offers $40,000 in equity-free seed capital to advance the product.

The initial concept for Top Trainer came from Asher's experience starting his own boot camp in Kingsland, Auckland. He says that no matter how well he trained his clients during the session, all that good work could be undone by a habitual soft-drink after the workout. He realised there was a large, scalable opportunity to provide an easy, time-efficient way for trainers and coaches to support their clients wherever they are.

He explains, “I couldn’t have done it alone. I was lucky to have access to a group of like-minded entrepreneurs from The Distiller. That’s also where I met my co-founder, Richard.” The Distiller also sent the last Kiwi to Start-Up Chile, Pravin Daryani.

Asher is no stranger to adventure. In 2010 he ran from Cape Reinga to the Cook Strait, 2,300km around the East Coast of the North Island. He started up four businesses before finding one that “made the cut” and is looking forward to returning to Santiago, eight years after he left the city as a University of Otago exchange student.

The seventh round of Start-Up Chile starts on the July 3.