Liminal Apparel is the Christchurch-based component of a co-operative business called Freeset, a foundation offering freedom and employment for women in India who have been trapped in bonded labour or human trafficking. They have been operating in New Zealand for five years and expanded into Australia three years ago.
Their complete range is made under fair working conditions and all shareholder profits are returned to their producers in developing countries. Their products and producers are all members of the FLO, WFTO and the Fair Trade Federation.
Although suitable as blank slates for screen-printing, they are desirable items of clothing on their own; made from 150gsm organic cotton and produced with a 100 percent organic dyeing process.
Although the market has been tough to crack, says Ward from Liminal, they have a huge repeat customer base.
"Our customers love that every T-shirt and bag enables people to become part of the story of freedom for the women at Freeset.
"A key segment our our business is the wholesale market, from conferences, music events, businesses and artists looking to use Fairtrade and organic products."
Liminal Apparel are also responsible for Idealog's (very covetable) Fairtrade, organic T-shirts.