Weta Workshop and New Zealand Post will give the Chinese market a direct line to Middle-earth products through online shopping portal ULE.
New Zealand Post, which has developed a strong business relationship with China Post, was invited to be the first overseas party to participate in the online sales channel.
“The opportunity to be part of the ULE channel has provided an opening for New Zealand merchants into the Chinese market, as well as being a real boost to our international business and profile," says Mark Lawley, the General Manager of New Zealand Post’s International business.
Weta has previously served a small number of Chinese customers through their English language website, wetaNZ.com. However, complications with language and variations in commercial models between China and New Zealand have made it difficult for an overseas online retailer to trade in China, without the services and local support of a party such as ULE.