Late Night is a newly launched website dedicated to hosting parties and functions, including anything from pre ball parties to divorce parties.
Late Night’s creator, publicist and event manager Anna Jobsz first noticed that there was a gap in the event hosting market during the Rugby World Cup in 2011.
Developing the brand has been in the works for the past year but Jobsz says their focus now is to get Late Night into the public eye.
"Our key objective at this stage is to drive inquiries so that we can learn more about what the New Zealand public wants," she explains.
The site is especially tailored towards visitors from out of town, who may not be familiar with the best – and trendiest – places to see and be seen.
“In essence it’s all about making your night out exciting, fun and hassle free. We do the planning for you and help to build you the perfect itinerary for you and your friends.”
The next step for Jobsz is to target the brand towards international and domestic tourism.
"We are aiming for an estimated 60/40 split between tourists and locals within two years as our marketing strategy changes, geared more towards getting the brand in front of tourists when they first arrive and while they are planning their trip to New Zealand from abroad."
And if New Zealand embraces the concept, Jobsz has plans to take Late Night over to Australia.