Fairtrade sales hit new heights

Fairtrade sales hit new heights
Coffee and chocolate lovers are driving Fairtrade growth, with more than $52 million spent on Fairtrade certified products last year in New Zealand.

Coffee and chocolate lovers are driving Fairtrade growth, with more than $52 million spent on Fairtrade certified products last year in New Zealand.

According to Fairtrade Australia/New Zealand chief executive Steve Knapp, Fairtrade’s annual growth over the past five years has been above 50 percent.

“This growth means Fairtrade is reaching the kind of scale which can challenge traditional business thinking and eventually change the structure of trade. There is a long way still to go, but we are making progress.”

More than 15 new businesses join the Fairtrade system in Australia and New Zealand every year. Coffee is the biggest category, followed by chocolate. 2012 also saw the launch of two new categories in New Zealand: ice blocks and soft drinks.

Brands on the Fairtrade bandwagon include Kokako, Cadbury, and Whittaker’s.