Samsung ad makes use of NZ's wild beaches

Samsung ad makes use of NZ's wild beaches
South Korean electronics giant Samsung has used a portion of its enormous ad budget (more than $4 billion was reportedly spent across the company last year) to film a TVC in New Zealand, featuring in its latest global ad campaign.

South Korean electronics giant Samsung has used a portion of its enormous ad budget (more than $4 billion  was reportedly spent across the company last year) to film a TVC in New Zealand, featuring in its latest global ad campaign.

Filmed at Bethells Beach in Auckland, the video shows a stampede of elves, Maori warriors, gangsters, sled dogs and fearsome cheerleaders – all sequestered to help Samsung sell its new Smart TV technology.

The video (called 'Charge') is directed by Romain Gravas for Somesuch & Co, while the creative comes from Chi & Partners.

This post originally appeared on StopPress