Equality a black, white and waxy matter for Ecoya

Equality a black, white and waxy matter for Ecoya
To celebrate the passing of the Marriage Equality bill last week, New Zealand candle manufacturer Ecoya has come out with this billboard showing two wax-covered men embracing with the words "Equality by Candlelight" beneath.

To celebrate the passing of the Marriage Equality bill last week, New Zealand candle manufacturer Ecoya has come out with this billboard showing two wax-covered men embracing with the words "Equality by Candlelight" beneath.

The new billboard replaces a similar one featuring a heterosexual couple on Auckland's Fanshawe Street and is a continuation of the company's 'Just Add Candlelight' campaign, devised by Special Group.

 "Equality is a cornerstone on which democracy is built and the passing of this bill is a momentous occasion. Ecoya wanted to show its support so we’ve done that by simply modifying our recent brand campaign,” says Ecoya PR manager Kate Hemus.

While equality is of course a noble ambition, Ecoya is no doubt also hoping its brand of candles will be the preferred choice at newly legalised gay marriages.

This post originally appeared on StopPress