New kid on the flavoured water block, Water Buddies, is about to launch into more than 2000 outlets across Australia next month, marking the first step in its global strategy – and its shift into the multi-million dollar tier despite being just six months old.
Water Buddies hit the market last October locally and yesterday announced it had been accepted across all 880 Woolworths stores across the Tasman, backed up by a distribution agreement between parent company MMC Tradelink Ltd and Menora Foods, an Australian food marketing and distribution business.
“We are thrilled to have secured the Water Buddies brand for the Australian market. Retailers are always looking for clever value-driven products to grow their categories. MMC Tradelink Ltd are an innovative family company doing great things for kids," said Menora Foods assistant managing director Sam Schachna.
The Water Buddies story is a familiar one: entrepreneur fails to find a suitable product for his or her needs on the market, and sets out to fill the gap.
That's how Water Buddies creator and MMC Tradelink managing director Sian Leonard decided to create a low sugar flavoured water for children, involving her own offspring in the development and design process.
She says the expansion into Australia is the first step towards the company’s goal of making Water Buddies a global brand.
“Our fast growth into the Australian market is a real game-changer for our business and propels us into a multi-million dollar operation overnight,” she said.
“We are still in negotiations with other large grocery and corporate fuel banners both here and in Australia and anticipate further growth announcements in the coming weeks."