Fairtrade goes big with new global strategy

Fairtrade has unveiled its new three-year global strategy, with an eye to "unlocking the power of the many".

Fairtrade has unveiled its new three-year global strategy, with an eye to "unlocking the power of the many", focusing on working with smallholders, driving change for workers, growing the grassroots markets and strengthening the Fairtrade system.

fairtrade global strategyThe global Fairtrade system is made up of 22 national Fairtrade labelling initiatives including Australia and New Zealand and three continental producer networks.

The Fairtrade mark now represents 1.2 million smallholders and workers and US$6.6 billion in retail sales. Locally, Fairtrade sales have continued to grow since the mark was launched in 2005 and last year reached $45.4 million.

Key points in the strategic plan include:

* Further building mature markets, such as Europe, while developing relatively new markets, especially in the US, India, Brazil and Kenya

* A focus on the seven core products (bananas, cocoa, coffee, cotton, flowers, sugar, and tea), and nurturing new sectors such as gold

* In coffee, cocoa, cotton and sugar, only working with smallholders. Developing farmers’ capacity, their ability to run businesses and to trade

* Supporting groups to add value to their crops, for example through improving quality or processing, and creating more access to markets and finance