Dozens of us marched to save it, almost everyone knows someone who meant to watch it at some point or other, and no Grey Lynn cafe-goer’s duffle coat was complete without a badge bearing its logo.
In its short life, TVNZ7 spawned some of the most intelligent TV to ever grace our screens, so it’s not surprising that while most of New Zealand was watching The Block its plug was quietly pulled.
But what were the facts behind the hype? We have no idea, but here are some we invented.
How the numbers really stacked up...
And why we cared