The team at Whybin/TBWA/Dan New Zealand are putting their names behind Sir Ray Avery’s charity Medicine Mondiale, auctioning off a package of creative services on TradeMe to the highest bidder.
The gurus behind the quirky and incredibly successful 2degrees advertising campaign are willing to (creatively speaking) get their hands dirty for a good cause, offering a full day of strategic planning and advice from industry leaders David Walden and Andy Blood, aimed at turning the winner’s product into a "mega-brand and household name".
Whybin/TBWA chief executive David Walden says he has shared a close friendship with Avery over the past decade, having met him when he first joined the Fred Hollows Foundation board of trustees, upon which he still serves. When approached to help Medicine Mondiale by offering his services, Walden was more than happy to comply.
The Whybin/TBWA/Dan New Zealand charity auction package for Medicine Mondiale is valued at more than $6,000, and all money raised will go directly to funding the production of Avery’s latest invention.
The Medicine Mondiale Liferaft Infant Incubator is based on NASA technology and can operate for 10 years without requiring maintenance. Whilst the Liferaft is a result of state-of-the-art technologies, manufacturing costs have been kept to a comparatively tiny US$1,500. According to Medicine Mondiale's website, the Liferaft could potentially reduce infant mortality rates worldwide. First world incubators cost more than $15,000 and cannot be serviced or maintained locally within developing nations. Proprietary incubators in developing nations quickly become contaminated with bacteria and typically do not last longer than two years.
Avery once made “a very good living” for a large drug company but left the multinational to work with The Fred Hollows Foundation, creating low-cost lenses for cataract surgery in Eritrea and Nepal. His low cost medical inventions have affected the field of medicine on a global scale so it's not surprising that a number of big New Zealand names are willing to donate their money, time and services to his cause. TradeMe itself stands behind Avery; the company’s founder Sam Morgan was a major financial backer of Avery’s invention Acuset, a $5 piece of medical equipment that controls the flow of drugs through an IV, replacing outdated medical equipment that often led to accidental deaths in developing nations.
Other TradeMe charity auctions currently running to help fund Medicine Mondiale include a number of luxuries such as a girls' day out with Kathryn Wilson, a House and Garden package and a made to measure suit from Working Style.