Air New Zealand’s next Social Media Breakfast will be headlined by Teddy Goff, the digital director of President Barack Obama’s 2012 election campaign.
Goff will be bringing insights fresh from the political trail to Auckland in February, and while it's unlikely anything on the Obama for America scale will be replicated here any time soon, there's plenty to be learned from a wider view of building engagement, loyalty and converting this to revenue.
Obama’s 2012 digital campaign raised more than US$690 million, registered more than a million voters online, ran the largest online advertising programme in political history, built groundbreaking tools for online fundraising and campaigning, grew Facebook and Twitter followings of more than 45 and 33 million respectively and clocked up more than 133 million video views – to say nothing of generating the most viral photo ever.
Air New Zealand GM of marketing and communications, Mike Tod, says that after the success of the first Social Media Breakfast in July, quarterly events are planned for 2013.
This year's Air NZ Social Media Breakfast speaker of honour was Randi Zuckerberg – formerly marketing director at Facebook and founder and creative director of R to Z Studios (and yes, sister to Mark).
When: 7am, February 13
Where: Viaduct Events Centre
Click here for tickets ($75 apiece including breakfast)