A group of marketers and a former TradeMe exec have joined forces to launch PlanetGoodness.com – a website where shoppers can buy green/ethical (or 'planet positive') products and support Kiwi charities at the same time.
Planet Goodness launches today with a promotion on ecostore’s Healthy Home Starter Kit, raising funds for the Inspiring Stories Trust. Other brands running promotions through Planet Goodness include Trilogy, Kokako, Trade Aid, Micah Clothing, Artemis, Geoskincare, Ktea and Growsmart. Charity partners receive a portion of each offer sold and include Plunket, Forest & Bird, Oxfam, Spinning Top, Inspiring Stories Trust, National Heart Foundation, 350 Aoteaora, Women’s Refuge and WWF.
An independent product panel consisting of Rachel Brown (Sustainable Business Network), Kath Dewar (Goodsense Marketing) and Ben Gleisner (Conscious Consumers) vets and approves all products (you can see criteria here).
“We are taking the best of both worlds: offers on truly green and ethical products that benefit good Kiwi causes,” says executive director Lara Charles.
“Ultimately, our goal is to create mainstream markets for these products by showcasing planet-positive products and offering incentives for the consumer to try them through the offer."
Charles, who's also one of the founders of eDay, has a vision to "connect local sustainable businesses with a massive community of receptive consumers".
She says we can bring about a world of good through what we buy.
“Our goal with this is to provide a trusted place where shoppers can be sure the products sold on our site are genuinely good,” she says.
Others on the PlanetGoodness team include directors Brent Melhop (previously accountant at TradeMe), Megan Salole (who ran the Greens' last election campaign and is involved with Conscious Consumers and other projects), and Julia Capon (Do Good Jobs and 350 Aotearoa).