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Indie agencies find strength in numbers

 Independent Kiwi advertising and media agencies have banded together to gain greater representation in the sector under the umbrella of the  Independent Agency Forum.

 Spokesperson Garry Jordan of Lassoo Media and PR says it brings together more than 30 independent and locally owned agencies. There are four divisions representing Auckland, Wellington, the central North Island and the South Island.

“There has been an increase in small to medium sized local operators in the advertising landscape over recent years and the Forum has been established to work on common issues that impact these independent agencies.
 
“The Forum will also present a united front with media owners who continue to face unique challenges of their own in terms of competition and profitability,” said Jordan.
 
The Independent Agency Forum is fully endorsed by CAANZ, the wider communications industry body.
 
CAANZ chief Paul Head says independents are a vital part of the overall New Zealand communications scene and box well above their weight both locally and internationally in terms of awards.