Small efforts can add up for big impact – and that's the philosophy behind the One Percent Collective, which launches in Wellington tomorrow with a charity gig at San Francisco Bath House.
New Zealand is one of the most generous countries in the world (in proportion to GDP) and the collective is centred around a charitable giving movement to urge Kiwis to donate 1 percent of their income.
“One Percent Collective will begin to create an evolution in the way we give, by changing the perception that we need to give a huge chunk of our income to make a difference. Many people believe they cannot afford to donate to charity or doubt that their individual donations will make a dent. One Percent Collective shows them that each donation adds up to make a whole heap of difference," says founder Pat Shepherd, a freelance photographer and designer, co-manager of charity SpinningTop and coordinator for the Little Lotus Project.
One Percent Collective works by signing up members who pledge to donate 1 percent of their income to charity. Registering online, members can choose one or more of six partner charities – Sustainable Coastlines, Amped4Life, Project Jonah, SpinningTop, ReGeneration Trust and Raukatauri Music Therapy Centre – via recurring credit card payments or by setting up an automatic payment. These donations can be weekly, monthly or yearly and the donor can choose to evenly split their donation between any number of the six partner charities.
The partner charities will change every 18 months (while still retaining their existing One Percent Collective donor base) and the collective hopes to achieve a signup rate of around 25 people a month.
Punters can also purchase a One Percent Collective Snapper card, which works like a regular Snapper card but with the added benefits of discounts at Wellington cafes, shops, bars and music events. All card profits go towards the running of the One Percent Collective.
The initiative is supported by some of our top musical and artistic talent, including The Black Seeds, Flox (who's created an artwork specifically for the One Percent Collective, pictured above), Warren Maxwell, Julia Deans and Barnaby Weir.
Weir says there has never been a better time to launch a movement like this.
“If we all do our bit we can make the world a better place for those who have nothing and no hope, no dreams," he says.
"We face challenging times. All we can do is get together to make real change.”
Advisory board members include Barnaby Weir, Starfish founder and fashion designer Laurie Foon, Rippon Festival director Lynne Christie, managing director of The Body Shop in New Zealand Barrie Thomas, CEO of jobs.co.nz Ben Irving, and entrepreneur Melissa Clark-Reynolds.
Riffing on the '1 percent/99 percent' movement with lines such as "1 percent is the time in your day that you spend checking out that stupid jumping dog video" and "you spend 1 percent of your life inside a stomach", the promo/intro video is also worth a look: