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Air NZ heads into Middle-earth territory

Air NZ heads into Middle-earth territory

Pointy ears, hairy feet, bushy beards and heavy armour – it's Middle-earth in mid air, or in other words, Air New Zealand's latest air safety video tapping into the cash cow that is The Hobbit.

Clocking in at four and a half minutes, it's a tad longer than its usual sketches, but perhaps worth it for Peter Jackson's cameo and the and the immortal line "Fly, you fools!"