Experiential marketing agency SublimeNZ has been swallowed up by Professional Public Relations in what's being touted as a "natural partnership".
The plan is to grow the SublimeNZ offering into Australia across PPR’s six state offices, with SublimeNZ founder Robert Bruce staying on as general manager – experiential. (He's also an Idealog contributor, turning his hand to pieces on networking, sales and pulling off kickass product launches.)
Sally Haysom, executive chairman at PPR New Zealand and executive director of PPR Australia, said the move was part of PPR’s overall growth strategy and reflects how the communication industry is evolving."This is a natural partnership for both PPR and SublimeNZ at a time when communication channels are multiplying and the way that people interact with brands, companies and services, and with each other, is changing,” she said.
“People increasingly want one-to-one relationships with the brands they engage with whether that is face-to-face or through digital and social channels. Specialist experiential marketing is an important part of the mix and complements more traditional ways of connecting with an organisation’s stakeholders.
“Under the entrepreneurial guidance of Robert Bruce, SublimeNZ has delivered outstanding campaigns over the last seven years. The brand complements our own enterprising approach at PPR and we are delighted to have him, and his national team of more than 150 brand ambassadors, on board.”
PPR New Zealand and SublimeNZ have already been working together on experiential activities for mutual clients.
According to Bruce: "There comes a time in every business’s lifecycle where a leap in expansion is the next step."
SublimeNZ is also an entrant in the Deloitte Fast 50, the results of which will be announced tonight.